In my interview with Rich Lennon, owner of RVA Property Solutions, we discuss how content marketing has helped his business and allowed him to increase his conversion rate.
http://www.redpointmarketingconsultants.com/marketingminute — John Jantsch, the creator of Duct Tape Marketing, explains in an interview with Kevin Jordan what exactly the Duct Tape Marketing system is, why he created it, and what the future holds for small business marketing.
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Local business marketing, local internet marketing, local video marketing Call 925-268-0613
Welcome to marketing with Dwight Brisco, our topic is about a Keep It Short Simple Local Business Marketing Strategy. Many small businesses are struggling to gain local online marketing exposure and the reasons are quite common. Local company’s don’t plan on failing, but they do fail to plan from a strategic standpoint. Marketing for small business requires a reoccurring monthly budget to maintain promotional campaigns; just make sure to track the campaign performances.
Most small business owners wear multiple hats and were a victim at one time or another from unfulfilled marketing promises. Before making any investments into a new campaign, implement some type of internet marketing strategy or consider hiring a local internet marketing consultant.
The secret to gaining more marketing exposure online, is to create unique content on a regular basis. Successful internet marketing for small business requires the company to be consistent in their efforts and allowing a reasonable period for the campaigns to perform.
There is a popular online marketing strategy which large businesses use to dominate the search engine rankings and it’s called Inbound Marketing; that’s their authority hub secret.
Here’s my Keep it short simple small business internet marketing strategy. Know who your competitors are online. Conduct keyword research to determine what your potential customers are searching for online. Update the company website’s content to reflect consumers search behavior. Create a monthly marketing budget in advance. Become the expert in your industry by writing informative articles which are inspiring and contradict normal beliefs. Establish a social media presence by creating twitter, Facebook, LinkedIn, MySpace, etc… Create press releases, comment on blogs, create videos, create podcast’s…
Remember i said the process is simple, but i didn’t say it wasn’t tedious. I use online video marketing combined with local internet marketing to create my authority hub strategy and it has produced page one search engine rankings on Google, Yahoo, and YouTube. I created some case study videos that demonstrate the effectiveness of my techniques. Be sure to sign up, don’t forget to like and refer this video. Make it a great day!
Local Business Marketing – Call 925-268-0613 Video Marketing Local Businesses
Miami Video Marketing for Small Business
If running a business is what you do, marketing is key. If people aren’t aware of your business, you won’t be making any sales. That said, you should use video marketing to stick out from the crowd. The following tips about video marketing can help.
If you want to promote a product, create a video to demonstrate it. A demonstration of your product in action will really give customers more confidence in its quality. Seeing it at work is a great sales boost.
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An excellent method of creating video content is working collaboratively with others. Involving colleagues may not necessarily be needed.Many Miami Small Business owners decide that friends, family members and/or other acquaintances are quite capable take on the task. As a courtesy,list the people who assisted you in the credits of your videos. This lets them know you appreciate their help.
People are always searching for how-to videos. When you make a “how-to video”, people interested in gaining that knowledge will watch it. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.
You should always have interesting content for customers. Make sure your videos are fun and entertaining while also giving your viewers important information. A proper video hosting site can increase viewers for your Miami Marketing Video,however if your video is uninteresting it will defeat the purpose. Your specific Miami customers look for marketing videos that contain substance, nobody enjoys watching long commercials. You can continually increase your local Miami traffic by always providing interesting videos.
When you go to a convention or other event, bring along the recording camera. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you are speaking in public, ask someone to record it.
People want honesty! Put your passion into the video. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.
Analytics are key to video marketing. You can see how many times people watched the video and where people watch it from. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
If you aren’t good at making videos, let others do it for you. Promote a contest where the winners receive gift certificates. The winners could also receive credit and be featured on your business home page.
Don’t forget about sharing your videos. Start by sharing your video with your friends and family. Add a blog posting on your website that discusses it. You can use the regular mail or email to let your current customers know about it. Post it on YouTube, Facebook and other video hosting sites. Spread the word far and wide!
The call to action must be a part of all videos. Let viewers know how to get your products, and try to create a sense of urgency. Make sure to give specific instructions for following through, which prompts the viewer to act decisively. Be assertive, and let them know what they need to do for the best results.
Don’t try to come across as something you are not when producing your videos. Viewers want to know the person behind the product or service they are buying. When people get comfortable with you, they are more likely to trust you and your product. It is better when they can associate a friendly face with the product.
Do you get the same question repeatedly? If the answer is yes, make use of videos for answering these questions. A quick video that explains your product is a great way to inspire confidence.
Make “how-to” videos to market your business. Include all the information needed. There is nothing more annoying than a video that requires a purchase before releasing how-to information. If you can provide a service to the viewer, you will be seen as a more trustworthy business.
If you are not seeing results right away, you should just give it some time. Try to improve videos through viewer feedback. As you make more videos, you will naturally improve, and learning to edit effectively will also help.
You should now have a better idea of how you can create successful videos. Online video is quickly becoming a very popular method of promoting your business. Therefore, it’s important that you learn all that you can on this marketing form. A successful marketing strategy will translate directly to increased profits.
Follow us for free tips on Facebook @ https://www.facebook.com/MiamiVideoMarketing
Following on from my last video, where I talk about some trends to look out for in 2016, Live Streaming has taken off in a big way. Live Streaming has been around for years, however up until now has only been available to mostly broadcast companies. Now everyone can broadcast LIVE with just a smartphone and the Facebook app. Facebook Live Stream can boost your local business marketing when it shows up on the Live Map. This is by open up you business to a larger audience. Live Streams go to the top of all of your friends /Users feeds.
As a business, your voice is important. Take advantage of this technology. Incorporate this into your marketing mix.
Comment below and let me know how you get on.
Facebook Live Map: https://www.facebook.com/livemap
Please watch: “Top 5 Instagram Story Apps 2018”
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Online marketing and business reputation management. Internet marketing strategies for small businesses covering web design, video marketing, SEO, reputation marketing and more.
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lead generation for local businesses is our main marketing concern for our customers. leads generate business whether through effective ads strategy. generating organic leads through google SEO is however the ultimate online strategy.
Local Business Marketing Services for small business owners throughout the UK. http://www.rankusonline.com
Welcome to Rank Us Online, we specialise in helping small business owners reach their full business potential online. If you find marketing your business a continuous challenge or if you need help from professionals why not contact us today.
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