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Small business consultant. As a local business owner, you probably have to do everything yourself. Running your business day to day, stock control, staffing, wages orders, customer service etc. Unfortunately most small business owners are not natural marketers. That’s where a small business consultant comes in.
A consultant is a problem solver in your small business. They can also put on training sessions or evaluate a piece of your business and make suggestions for ways to improve. Listen to discover guidelines that will help you determine how a small business consultant might help solve the problems you face in your business.

Be sure you are clear on what the problem is so your consultant can make determine the best way to solve the issue and help your small business grow. Better still request our free 30 minute consultation so we can see where your business needs our services and advice.

Local Terrain mentors, coaches and consults with small business owners just like you every day to help you solve problems and build value in your business.

Tip #1:
Know your niche and know your market. Get to know your ideal customer type, what they are looking for, and where they can be found.
Don’t try and be all things to all people. Focus on your discipline, understand what you truly do and what you can offer your customers. Many people start a business based on all of their skill sets; however to their customers they appear a “jack of all trades and a master of none” and when someone is looking to hire a consultant they are looking to hire a master.

Tip #2: You are the CEO of your small business and your customers are looking to you to provide the goods and services that they are looking for, and you need to build trust with them from their very first contact.

Tip #3: Get a set of good general business skills.
People have the skills they need when they are delivering their product or service but often lack the basic general knowledge of how to market and promote their business. Attend some business courses so that you can learn how to run and operate a business. You already know your subject really well but do you know how to run cost effective advertising?

Tip #4: Understand what your customer wants to buy.
Now this is one of the most critical objectives any business faces. If you offer more than a handful of products on your website, or local brick and mortar business, you must find out very quickly, exactly what your visitor is looking for. With a website this becomes almost impossible with a static page based website. However here at www.LocalTerrain.com we can solve that problem in a very innovative way.
The skill sets which you are offering may not be what your customers are looking to buy. It may take some market research to really truly understand what your client wants. The services you present should have more to do with what your customers want and not how you define your skills sets.

Tip #5: Don’t try and do everything yourself. Stick to those skills that you built your business on. Seek expert advice to fill in the blanks. The results will often surprise you, and your business will grow much quicker than if you just struggled on alone. Contact us today for a free no obligation consultation Email sales@localterrain.com
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www.localterrain.com
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This is a recording of a workshop I did to teach small businesses the 5 pillars of starting a Denver SEO strategy. I was originally thinking about charging a few bucks for this private training, but decided that many businesses in the Denver area could benefit from this knowledge.

If you found this information valuable, please share this video, “like” it, and leave a comment! 🙂


Phil Sanko
(303) 264-9682

Denver SEO | SEO Denver | Denver SEO Services | Denver SEO Expert | Small Business Marketing

Local Marketing for modern businesses include strategies that use online USA business directories such as http://www.FindUsLocal.com also check out the great blog with tons of ways and idea to help your local business get more customers and exposure. http://www.FindUsLocal.com/blog #USA business #business #localevents #directories #localUSA #localbusiness

Small business marketing tips by Robert Imbriale Visit http://www.UltimateWealth.com for more great videos. They are cheap, easy to create, and make a big impression on your clients, so why aren’t you using postcard marketing as part of your marketing program? Watch this short video to get a better idea of what postcards can do for your business.

At 360 Local Business we focus on helping businesses like yours attract more customers through a 360° degree online marketing approach.
Customers make online decisions in a matter of seconds. With just a few clicks potential clients searching online decide if your business is the right option for them. Our goal is to help you develop an online presence that allows you to convert those searches into clients and grow your business.

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Before you start spending time and money on any type of marketing or advertising, you should be able to clearly determine your target market. These are the people that will have a legitimate interest and need for your products and services.

Here are 4 of the factors you should know when marketing and advertising to a particular audience. Without having this information and facts, you’ll have difficulty attracting the audience that you’re trying to target and sell your products or services to.

Who Are They?

Who are you trying to catch the attention of? For example, do you know your target audience age range? Are they middle-aged males or young females? Where do they live and what language do they speak?

This is a very important phase and it will also push you to think about a much broader range of questions for your business and marketing in general. Needless to say, when you determine your target market, not everyone will be the same age or live in the same place, etc., but having an ideal or an average in mind will help you customize your language and your messages to appeal to the right kind of person

How Much Do They Earn?

The earnings potential of your target market will tell how and where you promote, how you price your products and how you position them in the market. If your products are highly-priced, you won’t be selling based on price. You’ll be selling them more on the benefits you can bring the customer (and vice versa).

What Is Important To Them?

Knowing what matters to your target market can boost your business and sales in so many ways. To start with, you can use their values in all of your marketing communications to create your brand voice. Next, you can use what matters to them to think about possible problems they might have, and how your products or services can help them solve those problems.

What Are Their Interests?

Knowing the interests of your target market is another way to help personalize the material you create to build a deeper relationship with your customers. For example, start a Facebook group to discover and explore what your customers and prospects think about your brand or potential ideas for your brand. Be open to suggestions and complaints. Ask them what their initial thoughts are when you describe your brand, as this could help you to develop the right voice and offer the perfect products or services.

Source: http://EzineArticles.com/9985939

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