Colours and their various shades form an important aspect of domestic, commercial and industrial world. It is colours that enhance the aesthetic appeal of clothes, homes, food, offices, automobiles, cosmetics, waxes, paints, etc.
They can also be used to offer a safety feature. There is great diversity in the demands of the market for colours depending on the area of application. Some applications require bright colours, some need pastel shades and some others need lighter hues. Colours do make our world attractive and the key to achieving perfect shades is by fine tuning the absorption and emission properties of the dyes and pigments. There are various types of pigments and dyes in the market viz. Pthalocyanine pigments, vat dyes, lake colours and many more.
Pthalocyanine pigments manufacturers closely watch the quality of their pigments to ensure excellent light fastness, solvent fastness, chemical resistance, heat stability, neutral pH, etc. and this guarantees the durability and non-haphazardness of their products. Pthalocyanine pigments were first discovered while investigating a discoloration of pthalimide. During the process an extremely stable blue crystalline substance was found. This was a pthalocyanine pigment. Pigment blue, pigment green etc. are some examples of the Pthalocyanine pigments.
Coming to vat dyes, it is essentially a process of dyeing in a vat or bucket, hence the name. Fibre reactive dyes, acid dyes, etc. come under the category of vat dyes. They are used to colour wool, cotton and other fibres. Indigo is the original vat dye which turns from yellow to green in the vat and finally becomes blue when it comes in contact with air. Vat dyes manufacturers make these dyes by a redox reaction to give increased colour fastness than other dyes; however their rubbing fastness is less. Vat Red 10, Vat Violet 13, Vat Orange 1 are some examples of vat dyes.
Moving to lake colours, they find application in a wide range of industries such as cosmetics, pharmaceuticals, etc. They are pigments with wide array of colours. Lake colours are made by combining dyes with salts. They tint by the dispersion method. Lake food colours are more stable than food dyes. They are used to coat tablets, make cake mixes, lip sticks, soaps, shampoos, etc. They are highly adaptable making them stable. Lake Allura Red, Lake Amaranth, Lake Brilliant Blue FCF, Lake Quinoline Yellow are some of the commonly used lake colours.
Acid colours are classified into Levelling or strong colours, Milling or weak colours and Super milling or neutral colours. They are used in dyeing, printing, etc. Acid Red 88, Acid red 1 are a couple of examples of the same.
Considering the growing demands of the industry, it is essential that pigments and dyes are purchased from reputed manufacturers as they pay attention to selection of raw material, manufacturing process control, use of innovative technology, training, safety, etc. Evolving with market trends is the key to successful colouring solutions. These reputed names can effectively integrate customer needs, product ideas and technology to ensure complete customer satisfaction.
The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.
Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.
1. Email Marketing
Email marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.
Increase your marketing results with these simple techniques which are given below:
Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.
Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.
2. Video Advertising
People don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.
To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.
3 .Guest Blogging
Guest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.
If guest blogging is done correctly, then you can get these benefits which are given below:
• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.
Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.
4. Social Media Marketing
Every small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.
The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.
If you need to enhance your small business campaign, then try these methods which are mentioned below:
• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback
5. Live Streaming
Video live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.
6. Influencers Marketing
Influencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.
Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.
7. Hyper-Local Marketing
Hyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.
You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.
In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.
For marketing, local online business is a must marketing strategy. Using your marketing budget carefully is definitely an essential point, for small or larger companies.
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Marketing Automation is one thing that I would put up there with the 7 wonders of the world. Just as good as the concept of compounding that Einstein talked about.
I try (in every aspect of my life) to automate everything possible. And you should too.
This is why many people believe me to be the king of implementation.
It has nothing to do with me working 24 hours per day.
Or that I am just 5 times faster than everyone else on earth. That is hogwash.
The reason that I implement so fast is due to just two reasons.
Either I delegate stuff, or I automate stuff.
This is how the big shots get things done.
If you have to do every little task on your own, every single time, you will take 100 times longer to get anything done.
Here is my method for getting things done.
1. I eliminate everything I can.
Everything that comes in I put through this process first. And if for any reason I can’t eliminate it, then…
2. I Automate it.
So if things actually need doing, and I know that I am going to have to do this thing more than once, that is when I try and automate it. If for any reason I can’t automate it, then…
3. I delegate things.
Delegating things is for all the things that could not be automated that I simply don’t want to do myself. (things like edit audio for my podcasts, etc). It can’t be eliminated because it needs doing, and I can’t automate it for whatever reason. That leaves it to be delegated. And then if it can’t be delegated, then.
4. I whine and complain. (just joking)
5. Then I actually do it.
At this point, I will either schedule it to be done, or I do it right then and there.
And that is how I do things.
But the automation part is my favorite.
I quite literally automate everything.
Parents anniversary… I have it automated to send them an actual card in the mail as well as gifts which I have already pre-chosen.
New plan for a Christmas campaign for next year… I automate that too.
You will find nearly everything can be automated.
And if it can’t, honestly, it probably doesn’t need doing.
Now the biggest problem that most people face when it comes to marketing automation is that they simply don’t know where to start.
They don’t know what tools and services are the best, cheapest, and fastest to use. Technology does play a role here.
And if you are one of those type people that want a hand in figuring all this tech stuff out, and also with the logistics of it all, keep reading my articles. There is a ton more coming.
A marketing event is an ideal way to interact one-on-one with current and potential customers. In a world saturated by digital, a marketing event creates a valuable personal relationship between your business and your ideal client.
Even better, a marketing event can do more than build strong relationships, it can help you generate leads. New leads are the lifeblood of every successful business. They strengthen your portfolio and help the business grow.
What is a qualified lead?
Knowing which attendees are qualified leads and which are just along for the ride ensures that your time and money is spent efficiently.
Identifying qualified leads lets you tailor your pipeline to those potential clients. Don’t turn someone offer by aggressively following up when a lighter touch is needed. And don’t lose out on potential customers by failing to follow up with someone who is on the fence.
So how do you tell if someone is interested? They ask a lot of questions. They opt-in to receive emails or follow up information. They post about your event or company on social media. They try hands-on demos.
Usually, the more touch-points a lead interacts with, the warmer that lead becomes. So create multiple opportunities for attendees to engage with you. That can be through presentations, demos, Q&A sessions, social media sharing, opt-ins and more.
Knowledge is power
Getting the most out of your event marketing starts with gathering as much data as possible about your attendees. Go beyond who showed up and who didn’t. Keep track of who attended which parts of the event and who was most engaged throughout the process.
The tools you use to track attendees can range from the traditional to the cutting edge. You might ask attendees to sign in to a talk or drop their business card into a fishbowl to win a prize. Or you might have attendees scan into a seminar using a barcode or enter a contest by posting to social media using your event hashtag.
Convince attendees to opt-in to follow-ups by promising to email them a link to the slideshow or similar resource. All of these tactics allow you to see who was interested in which topics. That will come in handy when you’re ready to follow up.
Start with sign-up
Start gathering information from the very first interaction. When attendees sign up for your event, they should fill out a simple form that includes such information as their name, title, company, and reason for attending.
This simple information can help you organize your follow-up later. You can sometimes see right off the bat whether that attendee will be a qualified lead.
If you’re selling to businesses, a c-suite executive from a large company is probably a qualified lead from the start. If you’re selling to individual consumers you may need to get more creative with your questions. For example, if you’re a pool company, ask if the person owns their home or is renting.
Use social media
Social media is an effective way to gauge attendee interest. Attendees who are engaged in what you have to offer may post on social media. Make it easy for them by creating a custom hashtag. You can even create photo opportunities that remind them to post their pictures.
Host a Twitter-based Q&A session. And make sure someone is manning your social media during the event to quickly answer any questions attendees may have. Monitoring engagement in this way can help you identify leads that are ready for more information.
The beauty of social media is that even people who can’t attend the event can experience it in some way. You may even find additional leads among the comments and likes from social media during the event.
The proof is in the follow-up
After the event is over, you’ll be left with a ton of information to sift through. Quickly identify your most qualified leads and rank them by level of interest. Then follow up.
Tailor your follow-up to the level of engagement and interest. A lead who shared multiple pictures of the event on social media might be a warmer lead and require a different approach than one who just dropped their business card into a raffle.
If you’re not following up with leads post-event, you’re missing the biggest value your event can offer – warm, qualified leads ready to buy.
http://www.outreach2.com/ These 7 small business marketing strategies are designed to help owners of small to medium to sized businesses grow their sales and profits. Often business owners have one thing in common. Although they may be very good at delivering the products and services their company provides, the problem they have is ensuring enough people really know about it!
So the common problem is how to improve their Sales & Marketing!
From defining your niche, showing your customers proof that your business is the company they should choose, to building a personality into your business. These are all simple and easy to implement small business marketing strategies that every business owner should do.
In this video, Stefan Boyle, founder of www.PrintRepublic.co.uk gives 7 small business marketing strategies every business owner should be implementing into their business today!
When it’s time to plan a marketing event for your business, which is the more cost-effective option; hiring an outside event manager or using your internal marketing team?
Your first instinct might be to choose the internal marketing team. After all, you’re already paying their salary so there’s no need to hire someone else. But not so fast.
Using your internal team can cost you money in the long run. Sure, the up-front cost will be absorbed in payroll, but your ROI is likely to suffer. Here’s why.
The benefit of focus
First, let’s assume your marketing team is like every other marketing team on the planet. They’re busy managing multiple complex projects with competing timelines. If you task them with coordinating an event, they’ll be handling the details in between fielding sales team emails, writing a script for the radio ad, and setting up a content calendar for the next three months.
Meanwhile, an outside event manager is focused on your event. She takes the detail work off the shoulders of the marketing team but still collaborates with them on the big picture marketing goals.
While your in-house marketers are generalists, your event manager is a specialist. All of her energy and talent goes into a meticulously planned event that surpasses your goals.
Expertise and proven connections
Everyone has heard the axiom, practice makes perfect. While your in-house team might organize one or two events a year, an event planning professional has dozens or even hundreds of successful events under her belt. She knows what works and what doesn’t and brings you the benefit of her expertise.
Experienced event planners know where costs can be cut without skimping on quality. They use their expertise to make sure every dollar you spend gives you the highest possible return on investment.
In addition to her expert knowledge, she comes prepared with a roster of vendors, venues, caterers and other service providers who can make sure your event goes off without a hitch. She knows the best in the business and will bring them in where they can be most effective for your event. Sometimes she can even turn those preexisting relationships into discounts or special deals for you.
Event Managers keep an eye on the trends
Sure, your marketing team might know all about the latest trends in inbound marketing or how to use big data, but do they have their finger on the pulse of the event industry? Do they know what the next hot trend is and how to best capitalize on it for your business? Probably not.
A professional event planner makes it her job to know where the industry is going and what is likely to work in the future. She’ll make sure that your event exceeds attendee expectations by delivering the latest and greatest the industry has to offer.
That translates to a better overall attendee experience. Attendees walk away more engaged, better informed, and more likely to buy.
Few things strike terror in the heart of an introverted entrepreneur more than networking. Even extroverts can be put off by the prospect.
That’s because networking has such a bad name. It feels fake. It feels icky, as one of my clients put it. It feels like a bad idea from the moment you walk into the room. And it often doesn’t accomplish what we hope for.
The reason is that networking often involves little real connection. Networking, or any gathering with other people, can be great for your business, if you connect with other human beings in an authentic way.
How do you create that connection? Here are 3 tips to get you past the ‘ick’ of networking and into relationship with your fellow beings.
Talk first, share your business card later. Shoving your biz card at someone before you even start conversing is a sure way to alienate people. Have a conversation first, ask questions, and get to know them.
Pay attention. Listen when the person is talking and respond to what they are saying. Seems straightforward enough, right? Well, it happens less than you might think. We’re often more interested in what we’re going to say next and jump in without really listening. People (including you!) love to be heard, so act on that basis.
Share something valuable. When someone says something that pings your brain and makes you think of something useful or helpful you can offer, share it, right then and there. When people know you’re focused on helping them, it builds the relationship.
Bonus tip: Stay off your phone unless you’re looking up something that will be helpful to one of your new connections. Even then, don’t spend more than a minute or two on it. We’re so accustomed to pulling out our phones and using them as an escape. Instead, connect in the moment with the people actually in the room with you.
When you network or attend any event for that matter, do it with the intention of connection and you’ll have a much better experience and outcome. You may even seek out more opportunities to do so!
The 7 Secrets Of Persuasion by James C. Crimmins, PhD. has it all. Well, almost all. Crimmins steps through all the rules, or “secrets,” of persuading your target audience. It turns out the one big overarching secret is to use emotion, not facts. But what he doesn’t quite do is step through the process of putting together your very own persuasive marketing message.
We’re going to put together a marketing message, one almost any business would use. Then we’re going to tear it apart, and rebuild it using those 7 secrets.
Let’s think about our initial message. We want to tell people something positive about our business – our services, our products. Then we want them to reach out and contact us, maybe put themselves on our email list.
Now, I’m going to explain it slightly differently. We want to persuade our target audience. First, we want to persuade them to listen to our message. Then, we want to persuade them that we have a solution to their problem or situation. Finally, we’re going to persuade them that they need to be on our contact list.
The first explanation will give us one message. The second explanation will give us an entirely different one.
Let’s put together a short marketing message for a sample company. Before you start yelling, “It’s not what my business does,” please realize that you can substitute the names, features and benefits of your business for those in this generic message, and 99 times out of a hundred, the resulting message will sound perfectly fine. Obviously I’m putting this in written form, but you could also use it as a script for an audio or video message as well. Let’s take a look at our sample message.
At CleanCo, we use the Steam-o-mat 5000 to clean both residential and commercial carpet installations. When you hire us, you get:
A team with over 25 years of combined experience
Organic cleaning solutions which leave no harmful residue
A system that draws the most dirt, and the most moisture, out of the carpets we clean
A 3-month guarantee – we’ll clean any minor stain on the area we serviced free of charge
When it’s mission-critical you get your carpets cleaned fast, and cleaned well, call CleanCo. For more information and a coupon for 10% off, please visit our website.
Company name mentions at bottom and top
Call to action
Two calls to action, both weak
No hard time limit or deadline
All fact, no emotion
Two target markets (residential and commercial)
Fake professional language – “mission-critical”
Now let’s take the guts of this message, and use two different emotions to frame the message. We’re going to use as many of Crimmins’ 7 Secrets as we can in crafting each message. Please note: just because we’re not mentioning the features and benefits of our service in the following messages, doesn’t mean they don’t still apply. Since people buy with emotion and justify with reason, having those benefits is still applicable.
Pet feces. Toxic chemicals. Insect larvae waiting to infect your skin and lungs. Don’t let your carpets make your employees and visitors sick. Keep your costs down by keeping workers healthy and clean your carpets every quarter. Steam cleaning isn’t just for making your carpets pretty – you’re improving the health of your visitors, your employees, and yourself! You will enjoy a healthier workplace. You will literally breathe better every day. Call CleanCo now to schedule a visit from our expert team this week.
6 out of seven secrets (if we add a picture or mood music)
Ends with a strong call to action & deadline
No Secret #4 – Unearth info
Picture you add may not be “art” (Secret #7)
The design of your workplace is beautiful. You and your employees enjoy working here. But building a work environment is just the first step. Keep the quality of life, and real estate value, high by cleaning the carpets this quarter. You want to provide a clean, healthy work environment for yourself and your employees. Start from the ground up by calling CleanCo today. Feel healthier and happier, breathe easier, with a clean carpet under your feet. Your visitors, your employees – you will have a better work day! What’s your biggest reason for NOT steam cleaning more often? We want to know! Call now to tell us, and to schedule a visit from our expert team this week.
All 7 Secrets (with picture or music)
Still no testimonials
Your task now is to take the examples above and craft your own emotional message, aimed squarely at the gut of your target market!
online marketing for a local business. How to beat competition online.
How to get top spot on Google. How to generate leads online.