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I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity.

Honestly, I am incredibly proud of her for doing this. She is way outside her comfort zone and is learning lots of new things every day. She’s not going to win her first meet, but she is getting SO MUCH out of this experience already.

I see a lot of similarities here when it comes to creating content for your business.

Jump In

She told me that the pool is pretty cold when you first jump in. Especially at 7:00 in the morning!

I used to be the type of person who could stand at the edge of the pool (or on the first step) for a LONG time. Maybe never even getting in.

We host a lot of pool parties – in fact we have one coming up this weekend – and it’s interesting to watch different people handle it. Some will just strip down to their suit and dive right in. Others will stick their toe in the water first, or dangle their feet in. A lot of women will slide in gracefully, careful not to get their hair wet. Of course, there are always the people who hang out by the food table, drink in hand. They didn’t even bring their suit and have no intension of going in the water.

I think this is a perfect metaphor for many things in our lives. The things we want to do but find ourselves hesitating to step in.

When it comes to creating content, the hardest part is jumping in. The beginning can be new, scary and uncomfortable. A lot of people stand on the edge for a LONG time, like I used to do at the pool. They can see what they want to create, they imagine the platform they want to have, but they haven’t created a single piece of content.

It’s easy to stand on the edge for a long time and look into the water. You want to go swimming. But the hardest part is getting in the water!

I’ve learned, both with content creation and with swimming, to just count to 3 and lean in. There is a point where you can’t go back. Your weight is far enough over the water that you’re going to end up wet. Whether it’s graceful or not, well, that’s another matter. But you can’t undo it.

How can you create a point of no return when it comes to your content? Hit record. Have others watch and count down with you. (By the pool, I always have my kids count down.) Have some support to count with you and cheer you on, even if you belly flop into the water initially!

Keep Moving

The girls on the swim team have each other to motivate them. You certainly don’t want to be the only one outside the water when everyone else jumps in!

They often start out with goose bumps trying to hide their chattering while they listen to the coach. But once they get going, and do their 150 meter warm-up, the water actually feels really nice!

That’s the second part of the content creation journey. Even if your first video or article isn’t perfect, it’s important to keep going! The more you do it, the better you’ll get. Your results will improve. Your platform will grow.

But that can only happen if you stay in the water and keep moving!

Could you use a cheering squad or a coach to help you get started on your content creation goals? Schedule a time to chat with me!


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In this tutorial I explain how small local businesses should promote their business online by creating profiles on local service listing websites like Yelp, RedBeacon, YellowPages, Thumbtack and AngiesList. These are very popular sites that help people find great local services. While Yelp is the single most popular local business listing site, different such sites are popular in different areas. To check which site is popular in your area, simply do a Google search for your kind of service in your area, and you will see which sites come up in the top 20 or 30 listings. The reason I suggest the top 20-30 listings and not the top-10 listings is that for different variations of searches, some sites may fall in or out of the top-10, and you want to maximize your potential by taking advantage of all the sites that can possibly appear in Google’s top-10.

Since Yelp is the most popular local business listing site, it is also the most spammed site. That means that they have very good spam and fake review detection algorithms. Other sites like RedBeacon, AngiesList and Thumbtack are much younger businesses, and they have not had enough time or engineers to create equally good fake review detection algorithms. So you have more leeway with sites like YellowPages, RedBeacon, AngiesList or Thumbtack.

How to create a website or blog:

How to do paid search marketing:

How to sell books:

Marketing plan template:

How to start a successful blog:

Introduction to marketing:

How to sell physical products:

How to promote your business with video:

Few tips and strategies on how to promote your business with Google AdWords

Lead generation strategies and ideas:

What is the net promoter score:

How to calculate virality of your website or business with the viral coefficient formula

How to drive traffic to your website using large platforms:

Conversion rate optimization tutorial:

How to promote your business with Google Plus:

How to promote your business with video on YouTube:

How to build a sales team:

What to wear in YouTube videos:

Epic content marketing tutorial:

Generating new leads is tough – you need to be out there hustling, networking, creating, and following up every day. There are amazing tools, such as lead magnets, that can work for you with minimal effort once created. But as we know, its easier to sell to an existing client, than to bring in a new one.

So how do you upsell, without feeling like you’re upselling?

1. Don’t think of it as upselling – think of it as continuing to add value. If you’re a career coach, then an initial program may be creating an amazing resume, but the next step for your client may be tips on asking for a raise or seeking a promotion. Continue to develop programs to address your clients growing needs.

2. Always ask yourself “what else,” and ask your client “how else can I help you.” Let this conversation flow freely and listen. Perhaps a monthly accountability call will help your client continue to prosper, if you get that sense, offer it! Understand what success looks like to them and help them continue on this journey. Be proactive and stay involved!

3. Understand your own business goals, and how these goals related to your client. When clients enter your sales funnel, do they drop off at a certain point? What step are you missing that can keep your clients engaged longer.

4. Listen to your client’s concerns – helping them overcome a new challenge isn’t upselling (exactly), it’s serving them better. Listen to their needs and concerns outside of what you’re helping them with right now.

5. Upselling is less about selling as it is about building relationships. Always look for ways to continue to establish yourself as a resource with an open door. Your clients need to feel that you’re with them for the long term, and the relationship is one that you value.

Most importantly, not all clients are perfect for an upsell. Review your client list to determine which are a good fit, are ideal clients that you enjoy working with, and will truly benefit from continuing to work with you. Don’t upsell for the sake of upselling (see these clients as sources of referrals, not upselling opportunities).

Remember, understanding your client and their journey is key – what brought them to you, where are they headed next on their journey? Frequently review client intake forms for greater insight and opportunities to develop programs to help the whole client, not just one specific need.

Looking for help on understanding your client’s journey? We have a worksheet that can help guide you – send us an email to get a complimentary copy!


When it comes to marketing your small business locally, there are so many things you could be doing, but how do you know which tactics are worth putting effort into and which will be a waste of time?

Today, I’m going to share with you the best ways to market your business locally in 2018 and beyond. In this video I will show you 3 local marketing small business tips that you can take action on today.

No matter what industry you are in, customers, leads and sales are all the oxygen your business requires to keep moving forward. Today, the internet has changed the way businesses are marketing themselves and finding customers. The umbrella term “digital marketing” encapsulates this idea. That’s why all my marketing techniques in this video are data driven online marketing methods that apply to every kind of business you can think of. Both small and large brands are leveraging these platforms to their advantage every single day.

Some of the biggest companies in the world such as Google, Facebook, and even Yelp can determine whether your small business is a success or a failure. Learning how to take advantage of these platforms is critical to all small business owners trying to market themselves locally in today’s economy. Enjoy!

Use • Decrease your marketing costs and market your local business, services & events now free of charge! Attract customers in your area by issuing coupons (optional). Add now your local Business at WORLDCHECKIN (Local Business Direct Marketing Platform • Info Service & Location Finder) or use this offer for more benefit.

If you find these tips helpful proceed to

local business marketing strategies – local business marketing strategies to dominate small businesses in your city. Here is a list of 101 small business marketing ideas to get you started
this video goes in-depth into 4 small business marketing strategies that you can use to grow your business. Local business marketing course: marketing with search, social media & more to get new customers starting today
2012 – Seriously though – unless you have a much older demographic and deep pockets, you can get several times the result for a fraction of the investment by using the local business marketing online strategies outlined here 14 marketing strategies for small business 2016.
Below is a video tutorial with a number of strategies for how to promote a local service business
2015 – In this article, I want to show you how to promote a local business using Meetup

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How to get 10X more leads for your local business with 3 simple steps. This local business marketing tips will help your business get local leads if done correctly.

We are a professional Internet marketing and web design company that helps local business get more local leads through website conversion optimization, Search engine optimization, internet marketing, and social media advertising.

Go to our website for general information:

Dave Striegel was speaking to the Business Expert Forum at Harvard again in 2017 about how local businesses can improve their website rankings in search by using Facebook links.

Here’s an excerpt from the speech:
So how do you cut that new trail that will get Google excited about visiting your website?
One way I’ve found lately is using high authority social media like Facebook
If you just got that glazed over look when I said Facebook, I know what you’re thinking, I did too
For a long time, I thought Facebook was useless for a local shop owner like me
for years they’ve been telling you to get on Facebook, right?
But why?
What could an ordinary shop owner like me possibly be posting that would be interesting enough to attract new customers?
Here was my social media plan, see if this sounds familiar
I was out to Ignore any new social media platform
And hope they fail before I have to do anything about it, right?
Well, that didn’t work so good
But then I started thinking about using social media like I use video
I’m not trying to get my video to go viral
My video or Facebook post doesn’t need to be seen by millions across the country
It wouldn’t do me any good, my customers only come from local search
I only need my Facebook posts to catch the attention of one – and that’s Google
Here’s the key: Your business Facebook posts need to be more than just social. I know that goes against what they’ve been telling us but it’s true
Likes are nice, shares are great But that’s only half of it
See google doesn’t care about likes and shares so much, unless…
That post takes them somewhere away from Facebook like to a website, now that gets Google excited
Your post needs to have a clear call to action
That means providing a link, or path directly to a page on your web site
Google will pick this up and follow that link and check out your stuff
If they like what they see there
your site will show up in future searches
It’s all about getting found on Google, THAT is what makes us money
Your website is the most important piece of real estate online
And it’s your job as the business owner to get as many links back to your website as possible
Using social media to get those links back to your site is really smart
It’s not that hard, just takes a little rethinking of this whole social media thing
Google and Facebook love small business like ours
And they give us all these free tools to use
It’s been working great for my shop
So, I know where your struggles are
Look, I’m just a mechanic from Pittsburgh guys
If I can do it, you can do it!