Small Business (Industry)
Social media can be daunting. In this video we share some of our top tricks to help improve your social media ranking for your small businesses.
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This is the first video in the series devoted to learning how to correctly and effectively market your small business. www.christiebrowning.com
Miami Video Marketing for Small Business
If running a business is what you do, marketing is key. If people aren’t aware of your business, you won’t be making any sales. That said, you should use video marketing to stick out from the crowd. The following tips about video marketing can help.
If you want to promote a product, create a video to demonstrate it. A demonstration of your product in action will really give customers more confidence in its quality. Seeing it at work is a great sales boost.
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An excellent method of creating video content is working collaboratively with others. Involving colleagues may not necessarily be needed.Many Miami Small Business owners decide that friends, family members and/or other acquaintances are quite capable take on the task. As a courtesy,list the people who assisted you in the credits of your videos. This lets them know you appreciate their help.
People are always searching for how-to videos. When you make a “how-to video”, people interested in gaining that knowledge will watch it. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.
You should always have interesting content for customers. Make sure your videos are fun and entertaining while also giving your viewers important information. A proper video hosting site can increase viewers for your Miami Marketing Video,however if your video is uninteresting it will defeat the purpose. Your specific Miami customers look for marketing videos that contain substance, nobody enjoys watching long commercials. You can continually increase your local Miami traffic by always providing interesting videos.
When you go to a convention or other event, bring along the recording camera. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you are speaking in public, ask someone to record it.
People want honesty! Put your passion into the video. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.
Analytics are key to video marketing. You can see how many times people watched the video and where people watch it from. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
If you aren’t good at making videos, let others do it for you. Promote a contest where the winners receive gift certificates. The winners could also receive credit and be featured on your business home page.
Don’t forget about sharing your videos. Start by sharing your video with your friends and family. Add a blog posting on your website that discusses it. You can use the regular mail or email to let your current customers know about it. Post it on YouTube, Facebook and other video hosting sites. Spread the word far and wide!
The call to action must be a part of all videos. Let viewers know how to get your products, and try to create a sense of urgency. Make sure to give specific instructions for following through, which prompts the viewer to act decisively. Be assertive, and let them know what they need to do for the best results.
Don’t try to come across as something you are not when producing your videos. Viewers want to know the person behind the product or service they are buying. When people get comfortable with you, they are more likely to trust you and your product. It is better when they can associate a friendly face with the product.
Do you get the same question repeatedly? If the answer is yes, make use of videos for answering these questions. A quick video that explains your product is a great way to inspire confidence.
Make “how-to” videos to market your business. Include all the information needed. There is nothing more annoying than a video that requires a purchase before releasing how-to information. If you can provide a service to the viewer, you will be seen as a more trustworthy business.
If you are not seeing results right away, you should just give it some time. Try to improve videos through viewer feedback. As you make more videos, you will naturally improve, and learning to edit effectively will also help.
You should now have a better idea of how you can create successful videos. Online video is quickly becoming a very popular method of promoting your business. Therefore, it’s important that you learn all that you can on this marketing form. A successful marketing strategy will translate directly to increased profits.
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Lead Gen Scout’s mission is to give local businesses the tools they need to serve more people. We are passionate about connecting new customers with the local businesses. http://leadgenscout.com. When you work with Lead Gen Scout, you get a partner who cares as much about your marketing dollars as you. Call (888) 682-4568 today!
By now you probably understand that getting phone calls, leads and contact form submissions is probably your most important task when marketing online for your Business To Business company. Let Lead Gen Scout help you stake your ground in the local business market today! Email email@example.com to help you succeed your goals whether you are a doctor, landscaper, physician, attorney and more. Contact us today!
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Free Game Plan and Small Business Marketing Tips & Local Business Marketing Advice at http://onepercent.marketing – Subscribe and follow our channel! President Brian Tucker highlights challenges many local small and mid-size business owners face with marketing their business online. He offers insightful ways to help businesses get online and the get the phone ringing fast.
One Percent Marketing is a next-generation marketing and sales improvement firm. Brian can be contacted through the website for questions, speaking engagements and help with marketing your business and improving your end-to-end sales capabilities.
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Full transcript here: https://1percentmarketingwebdesign.co…
So that’s some of the things that I’m going to talk to you about today, that’s going to be local marketing in an online world. Let’s face it, more and more everything is starting to move online and for a lot of smaller business owners, local business owners, especially those in smaller communities – it’s difficult to grasp working and getting your business online because you’re so used to doing things traditionally in smaller towns, and all of that is changing. We’re going to go through a little bit of that, today what I’m going to talk about is how and why marketing is changing for local businesses. What I mean by local businesses is business owners just like you, this is happening everywhere across the world and it’s a big problem. A lot of these are big problems that business owners are struggling with, that they’re facing right now and they’re not really sure what to do, they don’t have the capability, they’re not sure where to go. I’m going to talk a little bit about where marketing for local businesses is heading, five years, ten years in the future. How you can potentially start future proofing your local business right now, and I’m going to give you a six step plan quickly of things that you can do over the weekend, and by Monday have some of these things done and up and running for your business that will absolutely help you right out of the gate.
First thing I just want to set the stage with is one of the things that I run in to a lot with business owners, they don’t really understand what marketing is, they’re used to hearing the word advertising and traditionally in smaller local businesses, mid-sized businesses, there’s this mindset about advertising. An ad salesman comes to you and sell you some advertising, you buy the advertising, you put a newspaper ad and you go a radio ad, you do a television ad and you hope the phone calls and that you convert it in to a sale. Advertising as you’ll see on the right is just one small subset of marketing. Marketing is a full process and a full strategy that businesses use to grow what their business is long term. To kind of put it into perspective, advertising if you look at this wheel right here, it starts at the top with marketing and works its way around. Advertising is really in this step right here, what happens is a lot of smaller businesses start here and don’t really have a strategy, they haven’t put a tactical plan together, they really don’t have a marketing plan and they just kind of take chances and say “Well I’ll try this, maybe that will work. Maybe I’ll try this type of advertising and that will work”. I had a client that called me yesterday and he said “Brian, I’ve tried everything. Radio, TV, newspaper, billboards – I can’t get anything to work. I’m really not sure what I’m doing.”. He’s just trying everything that he possibly can. Well, this is a type of person that doesn’t know there’s actually a strategy and there’s actually a system behind that, that you can put together long term that will help you strategically grow your business with time tips, tricks and advice on how to grow your business.
With that in mind I want to put things in to perspective, so when I talk about how things are changing for businesses, how things are moving. Some of you may be old enough to remember when the telephone was fairly new, some of you may remember it as a kid.
To put it in perspective, it took 75 years for the telephone to reach 50 million people. You look at the radio, you look at television, it came along, technology progressed much faster.
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