search engine optimization
An honest, simple perspective of where you should focus digital marketing dollars in 2017. In the next year it’s important to improve your website, expand presence online, engage with customers, measure the impact and use insights to create an experience that generates more business.
Earl Netwal is a Minneapolis based internet marketing consultant who works with locally based businesses, wherever they are located.
Internet marketing is no longer something just for large and medium sized businesses. Local businesses not only can, but must set themselves up to effectively market themselves to their local communities, even if they are only serving the immediate area within a 5 to 10 minute drive from their location.
Today internet marketing means much more than having a website. You need to consider adwords, pay per click advertising, You must have a Google Plus local business page, you should be considering using video and setting up a mobile website and much more.
Earl can help you take stock of your current situation, and take a look see at your competitors. He can then advise you a a prioritized set of steps you can take to not only succeed in your marketplace but to dominate it.
If you want to grow you business to the top of your market place, contact Earl at 612-408-9924 or email him at enetwal [at} gmail.com
The critical need that every business faces is the need to continuously attract new customers. Old one will die. move or defect for any number of reasons. Marketing is about constantly attracting new customers and getting them to keep coming back.
Proper use of internet marketing tactics can give you a distinct advantage, as the reality is that most small businesses and especially locally based businesses are not doing an effective job of marketing themselves online.
What that means to you, is that if you take a few minutes to learn what is possible, and then take steps to implement the simple strategies involved, is that you can get more than your share of new customers at the expense of your competitor who is sleeping at the switch. Or is it you that is sleeping at the switch and allowing your competitor snare customers that could be yours.
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Getting more people to your storefront used to be hard before the Internet, but not anymore. Through 4 steps you can get more localized traffic.
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Step #1: Get into the local pack. When you perform a search for any localized term you’ll notice a map at the top and 3 localized listings. You want your business to be placed within there.
By setting up Google My Business you are likely to get placed in there. Just submit your business name, address, and phone number.
Step #2: Optimize for localized SEO. Under the local pack are organic listings, you can also be placed there.
Place localized keywords within your webpage. Make sure you also include your address, location and contact details on your website.
Once you do that ask your local chamber of commerce to mention your business. By getting localized links you will rank higher for local keywords.
Step #3: Increase your click through rate. Having a well-placed listing doesn’t ensure you will get traffic.
Generate more reviews so you can get more clicks. You can do this by asking your customers to leave reviews online.
Also, use schema markup so your listing stands out. If you are using WordPress the Yoast SEO plugin will automatically add schema markup.
Step #4: Don’t rely on Google. Use sites like Tripadvisor and Yelp to get more local traffic. Encourage reviews on these sites and do whatever you can to satisfy customers.
When someone leaves a bad review, take their feedback to heart and work on improving the experience for future customers.