http://www.outreach2.com/ These 7 small business marketing strategies are designed to help owners of small to medium to sized businesses grow their sales and profits. Often business owners have one thing in common. Although they may be very good at delivering the products and services their company provides, the problem they have is ensuring enough people really know about it!
So the common problem is how to improve their Sales & Marketing!
From defining your niche, showing your customers proof that your business is the company they should choose, to building a personality into your business. These are all simple and easy to implement small business marketing strategies that every business owner should do.
In this video, Stefan Boyle, founder of www.PrintRepublic.co.uk gives 7 small business marketing strategies every business owner should be implementing into their business today!
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
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To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired ChiatDay, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
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Top 5 Tips For Content Marketing Strategy
Marketing content effectively is one of the hardest challenges for brands, Social Media strategy is particularly hard to develop sometimes.
Understanding your overall messaging and making sure that it matches up with the values of your audience and your
business. Also understanding what social media platforms your audiences uses and what content would perform best there can be difficult to determine without experience, proper data or an outside perspective.
The core of any good content strategy come down to good communication and it starts with listening to your audience. It may sound counter intuitive, but until you’ve learned to listen you have no business asking for a sale.
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http://www.driveyoursuccess.com Video explains five low-cost marketing strategies for small businesses.
Case Study: How I Helped Sell a $800,000+ Home With a $2310 Budget Using Simple Google & Facebook Ads
Getting more people to your storefront used to be hard before the Internet, but not anymore. Through 4 steps you can get more localized traffic.
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Step #1: Get into the local pack. When you perform a search for any localized term you’ll notice a map at the top and 3 localized listings. You want your business to be placed within there.
By setting up Google My Business you are likely to get placed in there. Just submit your business name, address, and phone number.
Step #2: Optimize for localized SEO. Under the local pack are organic listings, you can also be placed there.
Place localized keywords within your webpage. Make sure you also include your address, location and contact details on your website.
Once you do that ask your local chamber of commerce to mention your business. By getting localized links you will rank higher for local keywords.
Step #3: Increase your click through rate. Having a well-placed listing doesn’t ensure you will get traffic.
Generate more reviews so you can get more clicks. You can do this by asking your customers to leave reviews online.
Also, use schema markup so your listing stands out. If you are using WordPress the Yoast SEO plugin will automatically add schema markup.
Step #4: Don’t rely on Google. Use sites like Tripadvisor and Yelp to get more local traffic. Encourage reviews on these sites and do whatever you can to satisfy customers.
When someone leaves a bad review, take their feedback to heart and work on improving the experience for future customers.
Free Game Plan and Small Business Marketing Tips & Local Business Marketing Advice at http://onepercent.marketing – Subscribe and follow our channel! President Brian Tucker highlights challenges many local small and mid-size business owners face with marketing their business online. He offers insightful ways to help businesses get online and the get the phone ringing fast.
One Percent Marketing is a next-generation marketing and sales improvement firm. Brian can be contacted through the website for questions, speaking engagements and help with marketing your business and improving your end-to-end sales capabilities.
++++++ The following is a partial transcript +++++++
Full transcript here: https://1percentmarketingwebdesign.co…
So that’s some of the things that I’m going to talk to you about today, that’s going to be local marketing in an online world. Let’s face it, more and more everything is starting to move online and for a lot of smaller business owners, local business owners, especially those in smaller communities – it’s difficult to grasp working and getting your business online because you’re so used to doing things traditionally in smaller towns, and all of that is changing. We’re going to go through a little bit of that, today what I’m going to talk about is how and why marketing is changing for local businesses. What I mean by local businesses is business owners just like you, this is happening everywhere across the world and it’s a big problem. A lot of these are big problems that business owners are struggling with, that they’re facing right now and they’re not really sure what to do, they don’t have the capability, they’re not sure where to go. I’m going to talk a little bit about where marketing for local businesses is heading, five years, ten years in the future. How you can potentially start future proofing your local business right now, and I’m going to give you a six step plan quickly of things that you can do over the weekend, and by Monday have some of these things done and up and running for your business that will absolutely help you right out of the gate.
First thing I just want to set the stage with is one of the things that I run in to a lot with business owners, they don’t really understand what marketing is, they’re used to hearing the word advertising and traditionally in smaller local businesses, mid-sized businesses, there’s this mindset about advertising. An ad salesman comes to you and sell you some advertising, you buy the advertising, you put a newspaper ad and you go a radio ad, you do a television ad and you hope the phone calls and that you convert it in to a sale. Advertising as you’ll see on the right is just one small subset of marketing. Marketing is a full process and a full strategy that businesses use to grow what their business is long term. To kind of put it into perspective, advertising if you look at this wheel right here, it starts at the top with marketing and works its way around. Advertising is really in this step right here, what happens is a lot of smaller businesses start here and don’t really have a strategy, they haven’t put a tactical plan together, they really don’t have a marketing plan and they just kind of take chances and say “Well I’ll try this, maybe that will work. Maybe I’ll try this type of advertising and that will work”. I had a client that called me yesterday and he said “Brian, I’ve tried everything. Radio, TV, newspaper, billboards – I can’t get anything to work. I’m really not sure what I’m doing.”. He’s just trying everything that he possibly can. Well, this is a type of person that doesn’t know there’s actually a strategy and there’s actually a system behind that, that you can put together long term that will help you strategically grow your business with time tips, tricks and advice on how to grow your business.
With that in mind I want to put things in to perspective, so when I talk about how things are changing for businesses, how things are moving. Some of you may be old enough to remember when the telephone was fairly new, some of you may remember it as a kid.
To put it in perspective, it took 75 years for the telephone to reach 50 million people. You look at the radio, you look at television, it came along, technology progressed much faster.
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In this video, I will talk about 14 marketing strategies you should use for your small business, whether it is internet based or a traditional brick-and-mortar. These tactics will help you get more traffic online, get more visitors to the store, and increase sales overall. I’ll mention strategies like blogging, setting up local business pages with major search engines, advertising on Facebook or Bing, and much more. Enjoy the video!
Get access to all the resources mentioned in this video and the 6th method here: http://www.soldwithvideo.com/articles/ranking-1-in-google-isnt-important-and-this-is-how-you-can-dominate-your-online-marketing-for-any-local-business – You can dominate the entire first page of Google for your small or local business WITHOUT being ranked #1 for your keywords. Online marketing for small and local businesses is a combination of multiple marketing tips and techniques. By altering your marketing strategies and forgetting about being ranked #1 you can actually get more local business than you thought possible.
When you are advertising your business you need to focus and a variety of techniques and strategies. When you combine several online marketing plans you can achieve great results. That is why we put this video together, we want to help all small business and local business owners increase business through online marketing techniques.
If anyone has seen any results from using these tips we would love to hear about it. All feedback and questions are welcome. Just leave us a comment under this video and we would love to hear from you.
Local Business Marketing