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Best online marketing strategy – Small business email marketing

Is email marketing your #1 marketing channel?If your answer is NO,then you are missing out the most profitable form of marketing to promote your business products and services.But what exactly is email marketing? Email marketing is all about targeting the right audience with the right message the right time via email.

If you have a website that receives a good amount of traffic but sales are low,then what you really need is a promotional method that will allow you to establish an effective communication between you and your potential customers.But how can you do that?

The money is in the list marketers say!In other words building an email database of hungry buyers craving for your products and services is the first step towards long term online success.The trick to build an email list is to give your site visitors something clever,something in exchange for their email addresses and consent to email them.”Please send me news and updates via email”

Email marketing offers so many advantages over other types of marketing.

It is affordable.It cost so little to send promotional messages to your list.
It has the highest return on investment .Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested.
It is easy to create ,you can even choose one of hundrends of premade templates that come with your email marketing software.
It is enviromentaly friendly
you can measure your email campaigns performance plus you can segment your audience according to certain criteria.
It can be automated and scheduled to send personalized emails, or even follow-ups to people who open your emails
Email campaigns can be responsive,in other words to adapt to all viewing environments such as tablets and mobile devices.
Email marketing can be combined with other communication channels such as facebook and twitter to boost your campaigns viral effect.

So ,how can a business like yours take advantage of email marketing? Click the link below to learn how you can boost your sales and skyrocket your business!

00:12 Why you need to incorporate email marketing to your business
00:20 What is email marketing
00:35 The importance of establishing a connection with your visitors
00:55 Regular contact with your visitors is key to create return customers
01:02 How to make people subscribe to your mailing list (Offer: coupons discounds and deals)
01:20 The money is in the list
01:30 Email marketing is affordable
01:35 Track and measure the performance and success of email campaigns
01:40 Segment your audience based on all kinds of specific criteria such as (location gender interests)
01:50 Email marketing can also be responsive (Create one email that will render well on both desktop computers and mobile devices)
02:00 Combine email marketing with social networks.
02:05 Email marketing is environmentally friendly!

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https://furlongseomarketing.com

Localization continues to be all the rage in SEO and online marketing trends. From content marketing to mobile integration – it is simply essential for any new or existing brand to have a strong local presence in the Kingston region, or, where ever you market reaches . This helps increase visibility on Google maps, along with local search results and business listings. Companies can also market their products and services to geo-specific audiences – resulting in a strong presence at the grassroots level. This, in turn, can be a launching pad for regional, national, and even international SEO marketing campaigns. Without an effective local marketing plan, it is next to impossible to attract and engage new area clients and customers.

Furlong SEO Marketing Corp. is committed to excellence in all online marketing services and local Kingston SEO. We also offer complimentary consultations for new clients – which is great in meeting all your online goals and aspirations. Consultations also enable us to put your ideas into fruition while leaving no stones un-turned when it comes to achieving your desired results.

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The hype on extra virgin olive oil is real and there’s no sign of it dying down.

As media spurs news about the so-called super food, more and more people are becoming aware of its capacity when it comes to cooking and health.

Aside from the fact that it smells good and tastes delicious, olive oil has a lot of notable health benefits. For one thing, it has anti-inflammatory properties, prevents stroke, and is rich in antioxidants. It can even alleviate the onset of chronic diseases like cancer, diabetes and prevents heart failures.

Right now, more and more studies are being done about it, further proving its healing power. Truly, it is considered one of the important foods nowadays, thus many people are also stimulated to start venturing into business. So how can you start earning through it?

One of the most effective ways to start your this business is to look for a private label olive supplier.

What is a Private Label?

Basically, private label is a marketing strategy that is ideal for those who want to create their own line of product.

By doing so, you can put your own logo, design, and branding. Also, you can control your own pricing, production, and all sorts of other modifications you might want.

It is also cost effective and much cheaper compared to those branded ones. This is a significant advantage for those who are still fresh in the industry. Cheaper prices can potentially lead to a higher profit margin.

Who Can Do Private Labelling?

Basically, anyone who loves doing business and has the passion when it comes to olive oil but doesn’t have the capacity to produce their own that can do private labelling.

There are numerous ways to use it so if you are creative enough you can definitely start your own product line.

Here are some examples:

Hotel

Most hotels use olive oil soap and shampoo in their hotel amenity lines. Luxury hotels also use it as skin essentials as well.

Gift Shops

Extra Virgin Olive oil sets make perfect gifts for those who are health enthusiasts or anyone who loves cooking. Since Biblical times, olives have held a high symbolic meaning and have even been called gold liquid. Moreover, it is a unique gift as well.

Restaurants

Restaurants are the biggest potential market when it comes to private labelled olive oil for obvious reasons. By creating their own product line of it, they do not only add potential income, they are also spreading awareness about their restaurant.

If done right, and in partnership with the right private label olive oil supplier, owning a brand of olive oil can be easily attainable.

Source: http://EzineArticles.com/9979054

Trade shows are great platforms for businesses to boost their sales, meet new people and exchange ideas for business growth. But, not all trade shows are fruitful for businesses, especially if the exhibitors miss out on some important details about the event. In the absence of proper details, some exhibitors don’t get what they expect and end up wasting their time.

To make the most of your exhibiting experience, it is necessary to ask for information about the event and cross-check the facts before your book your space. Make sure that you ask the following five important questions to your trade show organiser and gather the relevant information you need for a successful event.

Question #1

What type of traffic will I get?

Your purpose for exhibiting is to draw traffic to your booth. However, if the type of visitors attending the event have no interest in your industry or they’re not your target customers, then it is not a lucrative choice for you. Ask the organisers about the type of event traffic. For example, how many people are expected to attend the event, what are their demographics (to determine whether they match your niche or not), what are they looking for, where are they coming from, etc., are some of the questions to ask.

Question #2

How many visitors did you get last year?

The attendance figure of an event from previous years says a lot of things about the popularity and reach of the event. By looking at the number of attendees from last year and accessing their past records you can find out whether the organisers track their past shows and how many professional events they have organised till now. If the organisers fail to provide valid details on the attendance figure, it is a sign that either it is their first event or their event is not popular enough to attract visitors.

Question #3

What are the security measures at the event after hours?

At the event, your booth will be filled with important trade show exhibits. In the absence of adequate security measures, that trade show will become a jackpot for thieves. Don’t forget to ask your show organisers how secured your booth will be after you wrap up for the day, who will watch over your belongings and do they have security cameras installed at the venue. To avoid losing your exhibits, don’t leave expensive electronic accessories and merchandise at the booth unattended. If possible, take them with you after you call it a day. These details are necessary to ask your organiser, especially if it’s a multiple-day event.

Question #4

Who will be your neighbours at the event?

Your booth’s position plays a vital role in attracting visitors. If you’re exhibiting next to a bigger booth with great displays, a celebrity guest appearance and/or highly anticipated activities, then your neighbour might get all the attention at the show. As a result, your small booth will mostly go unnoticed. Therefore, it is wise to inquire about who your neighbours are and then finalize your booth location.

Question #5

What types of benefits are available to the exhibitors?

When you book a space at a trade show, what you expect to get apart from an open space to set up your trade show booth? Is furniture also included? Ask the trade show organisers about the benefits you’re entitled to get along with the booth space. Electrical outlets, extension cords, Wi-Fi availability, access to data and lead trackers are some of the benefits that most organisers offer to the exhibitors. Be clear and ask every relevant detail so that you know what exactly you need to bring to the show.

The above-mentioned questions are important for a successful trade show. Don’t hesitate to ask for all relevant information and cross-check every detail to avoid falling into the trap of unauthorised trade show organisers. These questions will help you select a worthy trade show to exhibit at so that you get the maximum return on your investment by attracting visitors and generating leads.

Source: http://EzineArticles.com/9957232

http://pagedomination.com/test-drive | Local Business Marketing

The Internet has forever changed the way small local business markets! Simply having a storefront these days isn’t enough to bring in new traffic. In order to do that you have to be online. The big question is, where do you start?

Did you know, there are over two billion searches conducted on Google every single day and 20 percent of those searches have local intent for small business just like you. Plus it is a proven fact that consumers will search the Internet and Social Media before making a buying decision.

This is where we step in! If you want your business to be found at the top of Google search, stay tune…

During this webinar, we are revealing the proven top marketing methods that the Search Engine Experts don’t want you to know! These Google Experts charge several thousand dollars to help local businesses like you get more clients and make more sales…

This is the reason you’re in business, right – to earn more profits?! How would knowing these secrets help your business?

You will learn the strategy we used to turn a $60 video into a $50,000 profit machine.

You will also learn our step-by-step strategies and secrets so you can duplicate the same results for your business.

We will share with you how to leverage Social Media and Video Marketing to help establish credibility, generate referrals and beat out your competition for little to no money!

With our backgrounds in both small business and Online Marketing, we understand how critical it is to generate consistent revenue.

We will share these simple and proven strategies during this webinar so that your business will achieve the results you’ve been searching for.
We will unveil how you can gain exposure and ultimately increase your sales within a short period of time.

With our easy-to-follow steps, you will be able to duplicate what Internet Marketing Experts are charging thousands for.

If you are struggling to acquire new customers… If you are paying way too much on advertising…If you need alternative solutions to increase your sales… Allow us to save you time and money by avoiding the mistakes we and thousands of business owners have previously made.

REGISTER NOW for INSTANT ACCESS for this limited-time webinar.

Contact us if you have any questions:

Contact Us

Find Us on Social Media:
https://www.facebook.com/PageDomination
https://plus.google.com/104992990789489703672/posts


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Here we talked about Marketing Ideas For Small Businesses With Limited Budgets also it describes some Low-Cost Cheap Ways To Promote Your Business with different types of marketing resources.

So I like to ask you to try these 10 Rarely Used Effective Ways to Get Free Marketing For your Small Business.

this video will cover Basic Marketing Ideas For Small Business You Must Know and you can use these simple yet powerful marketing tips for promoting your small business today.

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Learn about a powerful local business marketing tool that has helped me get dozens of new customers. Learn how to get customers using this bulk mailer software http://bit.ly/ScopeLeadSoftware

This B2B marketing software allows you to scrape the web for emails, names of owners, phone numbers, company names, and even social profiles of practically any industry.

We all know how long and ineffective cold outreach can be! This tool helps you to solve the b2b marketing research dilemma with the click of a button.

ScopeLeads is a software specifically designed by a young entrepreneur who owns his own SEO service business. For this reason, this tool is specifically useful for digital marketing based companies.

You are able to scrape the web for companies that specifically need website design, seo, social media presence, mobile presence or all of the above!

Yet, this tool is extremely powerful even if you don’t run a a digital marketing company; as it allows you to do mass outreach to local businesses in your area.

http://www.affiliatemarketingdude.com/local/ in this video marcus reviews a local business’ web marketing strategy and tears apart why it will not get customers, what is lacking, and WHY the SEO tactics are not set up to properly rank for local market terms and generate traffic.

If you are anything like the rest of the world, then you know what it’s like to be confronted with terminology for a specific field or industry and have absolutely no clue what is being said. On the whole, this doesn’t seem so bad, but if you’re in business, you can’t simply walk away from industry jargon, especially when it is as important as customer segmentation.

Even so, it is possible that even though you’re being an invested business owner and doing all that you can to make your business successful, you can be clueless. Everyone tells you that customer segmentation is where it’s at, so you buy books, go to conferences, and still nothing. Does this sound like you? Do you sometimes find yourself sneaking into your advertising and marketing department’s meetings in the hopes of getting some more insight?

As difficult as it may be to hear, customer segmentation isn’t really too tough to understand. The problem lies with all of the jargon that gets tacked onto it that makes it hard to figure out. In a nutshell, customer segmentation is exactly what it says. Your business takes a long, hard look at the prospective customer base at large, and you try your best to understand such a large group. As such, you start dividing the group up into smaller groups based on similar characteristics, thereby creating segments.

From these segments, you start getting a bit more detailed about your break downs, going so far as to creating customer profiles. Essentially, you’re working in terms of subdivisions. Trying to appeal to the original massive customer base would mean you’d be operating in vague terms so as to try to make everyone happy. We all know that making everyone happy is impossible, so you try to find the best way to appeal to the group of individuals more likely to become actual customers.

For some business folk, the idea of trying to decide which segment of the prospective customer base is best to focus on seems out of place. Aren’t you trying to make everyone your customer? Sure, but that isn’t a realistic goal. Your product or service will not appeal to everyone, and using resources to try and force it makes no sense.

By finding the right segment to focus on, businesses can now more effectively create strategic plans for their marketing and advertising, thereby targeting prospective customers with materials that feel almost customized and created just for them. It’s no accident when you read a magazine or watch a commercial and find that it’s almost as though the manufacturer of a certain product or service could read your mind. That is customer segmentation doing its thing.

Finally, it is important to keep in mind that customer segmentation isn’t just about selling a product now for quick profit. The process by which you were able to define customer segments also provides invaluable data to businesses. Considering this data includes information on general demographics and income, for example, businesses can effectively have their finger on the pulse of their customer base for years to come.

Source: http://EzineArticles.com/9980869

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