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marketing small local business

Introducing the four pillars for successful online marketing for local businesses, and how even neglecting one of these areas will greatly decrease the opportunity for your businesses to succeed. The four pillars are like the legs on a chair, if any legs are missing the chair won’t stand on its own. Also, if any of the legs are shorter than another, if you aren’t putting as much effort into it, the chair will be off balance. So you must have all four pillars to succeed in local online marketing, and you have to have equal effort paid to each.

See the breakdown:

The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network. In this article, we will talk about how you can find the right people to work with and why it’s important to build a strong relationship with them.

How to find the right business partners

Doing business online means that you can have partners all over the world. If you decide to do business in affiliate marketing, the first thing you should do is find a stable and reliable company to convert your traffic or ads with. Finding a company that suits you best requires some research. One of the most useful things you can do is to connect with people who are already experts in what you intend to do. All you really need to build a good network is the willingness to meet new people. There are a number of options that you can do to find the right and reliable contacts. We explain three below:

1. Search on Google

Searching on Google is an obvious way to find different companies to work with. Read the websites of the companies you have found carefully and decide whether it if it suits your goals. You can usually sign up for free at the company platform and once you have an account, look around in the control panel and determine whether you can work with it. An example of a reliable platform with a 24/7 support is Traffic Company. This CPA network has a variety of tools build into their control panel, that has been developed and continuously optimized for the needs of their users.

2. Ask questions on forums

Forums mostly have a wealth of independent information. This is the place where you can ask anything about the business and about the experience of other people with the companies you had already found. On the other hand, you can ask people on forums what they’re up to and how you can help. That strengthens the relationship and makes it mutually beneficial. Some examples of forums where you can find a lot of information about the industry are AffiliateFix, Affpub, GFY, Stack That Money,Affpaying, Ynot and many more.

3. Visit events

One of the best ways to grow your network is to get out of the office. Meeting partners in real life and shake hands usually have a positive influence on the business relationship. But with an internationally oriented network, most of your contacts will not be around the corner. Luckily, there are various events that gather people from around the world to meet existing and new contacts in real life. Which is great, because then you can meet several partners in one trip. The European Summit is an example of such an event that attracts affiliates, media buyers, advertisers and publishers from all over the world. The upcoming edition of TES Affiliate Conference (14 – 17 September 2018) is located in Prague, Czech Republic.

Good partners stick together

Only the best platforms offer you a dedicated account manager, who wants you to grow and will support your growth. Once you found one or more partners to do business with, it’s important to keep the relationship warm and close. Successful partners embrace change and growth, knowing that this attitude benefits them both individually and as a team.


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Best online marketing strategy – Small business email marketing

Is email marketing your #1 marketing channel?If your answer is NO,then you are missing out the most profitable form of marketing to promote your business products and services.But what exactly is email marketing? Email marketing is all about targeting the right audience with the right message the right time via email.

If you have a website that receives a good amount of traffic but sales are low,then what you really need is a promotional method that will allow you to establish an effective communication between you and your potential customers.But how can you do that?

The money is in the list marketers say!In other words building an email database of hungry buyers craving for your products and services is the first step towards long term online success.The trick to build an email list is to give your site visitors something clever,something in exchange for their email addresses and consent to email them.”Please send me news and updates via email”

Email marketing offers so many advantages over other types of marketing.

It is affordable.It cost so little to send promotional messages to your list.
It has the highest return on investment .Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested.
It is easy to create ,you can even choose one of hundrends of premade templates that come with your email marketing software.
It is enviromentaly friendly
you can measure your email campaigns performance plus you can segment your audience according to certain criteria.
It can be automated and scheduled to send personalized emails, or even follow-ups to people who open your emails
Email campaigns can be responsive,in other words to adapt to all viewing environments such as tablets and mobile devices.
Email marketing can be combined with other communication channels such as facebook and twitter to boost your campaigns viral effect.

So ,how can a business like yours take advantage of email marketing? Click the link below to learn how you can boost your sales and skyrocket your business!

00:12 Why you need to incorporate email marketing to your business
00:20 What is email marketing
00:35 The importance of establishing a connection with your visitors
00:55 Regular contact with your visitors is key to create return customers
01:02 How to make people subscribe to your mailing list (Offer: coupons discounds and deals)
01:20 The money is in the list
01:30 Email marketing is affordable
01:35 Track and measure the performance and success of email campaigns
01:40 Segment your audience based on all kinds of specific criteria such as (location gender interests)
01:50 Email marketing can also be responsive (Create one email that will render well on both desktop computers and mobile devices)
02:00 Combine email marketing with social networks.
02:05 Email marketing is environmentally friendly!

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Localization continues to be all the rage in SEO and online marketing trends. From content marketing to mobile integration – it is simply essential for any new or existing brand to have a strong local presence in the Kingston region, or, where ever you market reaches . This helps increase visibility on Google maps, along with local search results and business listings. Companies can also market their products and services to geo-specific audiences – resulting in a strong presence at the grassroots level. This, in turn, can be a launching pad for regional, national, and even international SEO marketing campaigns. Without an effective local marketing plan, it is next to impossible to attract and engage new area clients and customers.

Furlong SEO Marketing Corp. is committed to excellence in all online marketing services and local Kingston SEO. We also offer complimentary consultations for new clients – which is great in meeting all your online goals and aspirations. Consultations also enable us to put your ideas into fruition while leaving no stones un-turned when it comes to achieving your desired results.

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The hype on extra virgin olive oil is real and there’s no sign of it dying down.

As media spurs news about the so-called super food, more and more people are becoming aware of its capacity when it comes to cooking and health.

Aside from the fact that it smells good and tastes delicious, olive oil has a lot of notable health benefits. For one thing, it has anti-inflammatory properties, prevents stroke, and is rich in antioxidants. It can even alleviate the onset of chronic diseases like cancer, diabetes and prevents heart failures.

Right now, more and more studies are being done about it, further proving its healing power. Truly, it is considered one of the important foods nowadays, thus many people are also stimulated to start venturing into business. So how can you start earning through it?

One of the most effective ways to start your this business is to look for a private label olive supplier.

What is a Private Label?

Basically, private label is a marketing strategy that is ideal for those who want to create their own line of product.

By doing so, you can put your own logo, design, and branding. Also, you can control your own pricing, production, and all sorts of other modifications you might want.

It is also cost effective and much cheaper compared to those branded ones. This is a significant advantage for those who are still fresh in the industry. Cheaper prices can potentially lead to a higher profit margin.

Who Can Do Private Labelling?

Basically, anyone who loves doing business and has the passion when it comes to olive oil but doesn’t have the capacity to produce their own that can do private labelling.

There are numerous ways to use it so if you are creative enough you can definitely start your own product line.

Here are some examples:


Most hotels use olive oil soap and shampoo in their hotel amenity lines. Luxury hotels also use it as skin essentials as well.

Gift Shops

Extra Virgin Olive oil sets make perfect gifts for those who are health enthusiasts or anyone who loves cooking. Since Biblical times, olives have held a high symbolic meaning and have even been called gold liquid. Moreover, it is a unique gift as well.


Restaurants are the biggest potential market when it comes to private labelled olive oil for obvious reasons. By creating their own product line of it, they do not only add potential income, they are also spreading awareness about their restaurant.

If done right, and in partnership with the right private label olive oil supplier, owning a brand of olive oil can be easily attainable.


Trade shows are great platforms for businesses to boost their sales, meet new people and exchange ideas for business growth. But, not all trade shows are fruitful for businesses, especially if the exhibitors miss out on some important details about the event. In the absence of proper details, some exhibitors don’t get what they expect and end up wasting their time.

To make the most of your exhibiting experience, it is necessary to ask for information about the event and cross-check the facts before your book your space. Make sure that you ask the following five important questions to your trade show organiser and gather the relevant information you need for a successful event.

Question #1

What type of traffic will I get?

Your purpose for exhibiting is to draw traffic to your booth. However, if the type of visitors attending the event have no interest in your industry or they’re not your target customers, then it is not a lucrative choice for you. Ask the organisers about the type of event traffic. For example, how many people are expected to attend the event, what are their demographics (to determine whether they match your niche or not), what are they looking for, where are they coming from, etc., are some of the questions to ask.

Question #2

How many visitors did you get last year?

The attendance figure of an event from previous years says a lot of things about the popularity and reach of the event. By looking at the number of attendees from last year and accessing their past records you can find out whether the organisers track their past shows and how many professional events they have organised till now. If the organisers fail to provide valid details on the attendance figure, it is a sign that either it is their first event or their event is not popular enough to attract visitors.

Question #3

What are the security measures at the event after hours?

At the event, your booth will be filled with important trade show exhibits. In the absence of adequate security measures, that trade show will become a jackpot for thieves. Don’t forget to ask your show organisers how secured your booth will be after you wrap up for the day, who will watch over your belongings and do they have security cameras installed at the venue. To avoid losing your exhibits, don’t leave expensive electronic accessories and merchandise at the booth unattended. If possible, take them with you after you call it a day. These details are necessary to ask your organiser, especially if it’s a multiple-day event.

Question #4

Who will be your neighbours at the event?

Your booth’s position plays a vital role in attracting visitors. If you’re exhibiting next to a bigger booth with great displays, a celebrity guest appearance and/or highly anticipated activities, then your neighbour might get all the attention at the show. As a result, your small booth will mostly go unnoticed. Therefore, it is wise to inquire about who your neighbours are and then finalize your booth location.

Question #5

What types of benefits are available to the exhibitors?

When you book a space at a trade show, what you expect to get apart from an open space to set up your trade show booth? Is furniture also included? Ask the trade show organisers about the benefits you’re entitled to get along with the booth space. Electrical outlets, extension cords, Wi-Fi availability, access to data and lead trackers are some of the benefits that most organisers offer to the exhibitors. Be clear and ask every relevant detail so that you know what exactly you need to bring to the show.

The above-mentioned questions are important for a successful trade show. Don’t hesitate to ask for all relevant information and cross-check every detail to avoid falling into the trap of unauthorised trade show organisers. These questions will help you select a worthy trade show to exhibit at so that you get the maximum return on your investment by attracting visitors and generating leads.

Source: | Local Business Marketing

The Internet has forever changed the way small local business markets! Simply having a storefront these days isn’t enough to bring in new traffic. In order to do that you have to be online. The big question is, where do you start?

Did you know, there are over two billion searches conducted on Google every single day and 20 percent of those searches have local intent for small business just like you. Plus it is a proven fact that consumers will search the Internet and Social Media before making a buying decision.

This is where we step in! If you want your business to be found at the top of Google search, stay tune…

During this webinar, we are revealing the proven top marketing methods that the Search Engine Experts don’t want you to know! These Google Experts charge several thousand dollars to help local businesses like you get more clients and make more sales…

This is the reason you’re in business, right – to earn more profits?! How would knowing these secrets help your business?

You will learn the strategy we used to turn a $60 video into a $50,000 profit machine.

You will also learn our step-by-step strategies and secrets so you can duplicate the same results for your business.

We will share with you how to leverage Social Media and Video Marketing to help establish credibility, generate referrals and beat out your competition for little to no money!

With our backgrounds in both small business and Online Marketing, we understand how critical it is to generate consistent revenue.

We will share these simple and proven strategies during this webinar so that your business will achieve the results you’ve been searching for.
We will unveil how you can gain exposure and ultimately increase your sales within a short period of time.

With our easy-to-follow steps, you will be able to duplicate what Internet Marketing Experts are charging thousands for.

If you are struggling to acquire new customers… If you are paying way too much on advertising…If you need alternative solutions to increase your sales… Allow us to save you time and money by avoiding the mistakes we and thousands of business owners have previously made.

REGISTER NOW for INSTANT ACCESS for this limited-time webinar.

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