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Earl Netwal is a Minneapolis based internet marketing consultant who works with locally based businesses, wherever they are located.

Internet marketing is no longer something just for large and medium sized businesses. Local businesses not only can, but must set themselves up to effectively market themselves to their local communities, even if they are only serving the immediate area within a 5 to 10 minute drive from their location.

Today internet marketing means much more than having a website. You need to consider adwords, pay per click advertising, You must have a Google Plus local business page, you should be considering using video and setting up a mobile website and much more.

Earl can help you take stock of your current situation, and take a look see at your competitors. He can then advise you a a prioritized set of steps you can take to not only succeed in your marketplace but to dominate it.

If you want to grow you business to the top of your market place, contact Earl at 612-408-9924 or email him at enetwal [at} gmail.com

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The critical need that every business faces is the need to continuously attract new customers. Old one will die. move or defect for any number of reasons. Marketing is about constantly attracting new customers and getting them to keep coming back.

Proper use of internet marketing tactics can give you a distinct advantage, as the reality is that most small businesses and especially locally based businesses are not doing an effective job of marketing themselves online.

What that means to you, is that if you take a few minutes to learn what is possible, and then take steps to implement the simple strategies involved, is that you can get more than your share of new customers at the expense of your competitor who is sleeping at the switch. Or is it you that is sleeping at the switch and allowing your competitor snare customers that could be yours.

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http://www.HomeandSmallBusinessWorld.com

Kristen Darkenwald from http://www.KristenDarkenwald.com shares a simple offline marketing technique for local businesses.

Local business marketing- a simple offline marketing tip.

Use magnetic business cards as a way of getting your business seen.

Here IKristen share with you how a mortgage broker used this offline marketing technique, but adding the New York Football Team Schedule to his business card.

This way his card is now hanging on her family’s fridge, at least for the football season.

However, the problem with this is that after the season the magnetic card will be thrown away.

A much more cost effective and permanent way for local businesses to use this marketing strategy is to add more “permanent” information on the card.

Such as, emergency numbers, local restaurant phone numbers, and more information like this.

Why?

Because this way the card is now relevant for years, especially if adding local emergency numbers, and therefore the money invested in creating these marketing pieces, is going to see a bigger ROI.

This is a very smart way for local businesses to get local business 🙂

And there are so many ways to use this marketing technique. Depending on your particular business.