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http://carmensognonvi.com Tips on how to get customers if you’re a local business. This is a video response to Marie Forleo’s video here http://youtu.be/zGm4HmPqXW4

Want to run a successful local business? Check out Carmen Sognonvi’s video blog. It’s jam-packed with tips on local business and local marketing for small business owners.

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Getting more people to your storefront used to be hard before the Internet, but not anymore. Through 4 steps you can get more localized traffic.
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Step #1: Get into the local pack. When you perform a search for any localized term you’ll notice a map at the top and 3 localized listings. You want your business to be placed within there.

By setting up Google My Business you are likely to get placed in there. Just submit your business name, address, and phone number.

Step #2: Optimize for localized SEO. Under the local pack are organic listings, you can also be placed there.

Place localized keywords within your webpage. Make sure you also include your address, location and contact details on your website.

Once you do that ask your local chamber of commerce to mention your business. By getting localized links you will rank higher for local keywords.

Step #3: Increase your click through rate. Having a well-placed listing doesn’t ensure you will get traffic.

Generate more reviews so you can get more clicks. You can do this by asking your customers to leave reviews online.

Also, use schema markup so your listing stands out. If you are using WordPress the Yoast SEO plugin will automatically add schema markup.

Step #4: Don’t rely on Google. Use sites like Tripadvisor and Yelp to get more local traffic. Encourage reviews on these sites and do whatever you can to satisfy customers.

When someone leaves a bad review, take their feedback to heart and work on improving the experience for future customers.

More local business marketing resources below:

When you own a brick and mortar shop, it’s tough to come up with local business marketing strategies that will truly leave a lasting impact on your small business.

Direct mail and signage can only go so far. The world has moved to online marketing and as a small local business, you need to move with the trends or get left behind.

This video goes in-depth into 4 small business marketing strategies that you can use to grow your business. Whether you’re a new shop or one that is considered a historical landmark, you need to stand out from the crowd by making yourself visible online where your customers are.

A few of the strategies discussed in this video include building social proof, local SEO, and Facebook advertising.

You’ll learn how local business marketing is actually much easier than marketing to a global audience due to weak competition.

Put these tactics into action and you might just become the next big thing in town.

★ ★ Additional Resources ★ ★

The Definitive Guide to Creating the Perfect Local Lead Generation Campaign – http://www.moneyjournal.com/local-lead-generation/

The Ultimate Local SEO Checklist to Dominate The First Page of Google – http://www.moneyjournal.com/local-seo-checklist/

★ ★ Stay Connected ★ ★

Show Notes, Resources and Newsletter ➜ http://www.moneyjournal.com/episode28

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