A complete method for a local marketing agency to find a profitable niche. Download 122 options here – http://covetedconsultant.com/local-marketing-agency-profitable-niches/
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Complete client acquisition training here – http://covetedconsultant.com/free
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Find great clients in your local market. Playlist is here – http://bit.ly/2oXw50H
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Big idea number one is that selecting a niche is not about you and your satisfaction. Picking a niche is actually about the client’s ability to resonate with your services. What I’m going to recommend is that you focus on local. Make a focus on local. Let me build that case.
First reason is that this niche selection process that you’re about to go through here is not going to be your last choice. It’s really going to be your first choice. What I mean is right now you’re selecting a niche so you can move forward and begin to get that next level of momentum, but it’s not the last choice you’re going to make. You’ll make some other choices.
You could work another niche, you can go with another specialty down the line, but if you don’t want decision number one, then you can’t make decision number two. Right now, we’re focusing on making decision number one, which is picking that niche.
Thing number two is that you’ll find that local is easier, and this is what I mean. Local businesses know that they need to be doing digital marketing in some way, but there’s nobody in the business with that level of expertise. They may have a guy that did their website six months ago, nine months ago, two years ago. They may have the lady who answers the phone also double as their social media person, but those people aren’t specialized like you’re specialized with your expertise. They don’t have anybody who can actually make sense of their digital marketing efforts, so they know they need someone. That’s already present.
Second here is that smaller businesses make decisions more quickly. Sure, you can sell to $10 million businesses or $20 million dollar businesses, but you also know that those size businesses have bureaucracy. They have levels of decisions, layers of decisions. They make decisions via community and it can take forever, way too long, to get a yes, but you can talk to a one million, two million, five million dollar business, talk the the business owner, and actually get a decision made. As I’m saying that, when I talk about local, I don’t necessarily mean some small mom and pop that only makes 50 grand a year.
Let’s continue. Focus on local is actually easier to scale. If you can serve four or five clients in a given niche in your city, then you can just serve those same four or five clients in the next city, and the next city, and the next city. If you choose to scale, you just scale city by city.
Thing number three is that if you develop a personal connection, you’ll find decisions happen faster and communication happens faster.
What do I mean by personal connection? You’re buying services from local businesses already, businesses that you can drive to, businesses that serve their local area. If you just look at your own bank account, your own bank statement, and you look at where you buy services from, most of those folks need some digital marketing help.
If you make a personal connection, you can simply say, “Listen, I’m a customer of yours and I love what you guys do, but every time I go to your website, I have X issue. Who does your website work?” or, “Listen, I’d love to be able to find you guys on Facebook or share your content on Facebook, but y’all don’t have a presence on Facebook. Who does your Facebook stuff?”
You’re a customer of theirs, you want to buy more of their stuff, you want to help other people buy more of their stuff, but they got to do better in the digital space to do that, and you’re the person to help. That’s an easy conversation to have.
Next level is, even if you don’t buy anything from them per say, then the business may be in the family. What I mean is think about the first job you had coming out of college, or the second, or third, or fifth job you had coming out of college. Was that a local business?
Think about the work that your father used to do, or your mother used to do, or your grandfather, your grandmother, your aunt, or your uncle. You saw how hard they worked during their careers. Did any of them work in a local business? If so, then that becomes the talk track you use. You say, “Listen, my mother used to be an educator. My father used to work in a carpentry shop. I know how hard you guys work, and really, you should be better leveraging your digital marketing assets so that you can get more clients in the door.”
It’s easier to facilitate those conversations when you’ve made some kind of personal connection.
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A meeting with Andrew K. about helping some behind-the-times businesses in his town in Spain grow using Digital Marketing Principles.
We touched on the Value Journey for massage spas, real estate professionals, and restaurants. How these businesses can get and keep customers, using both online and offline methods.
For more information on our services and free resources, check out www.moonwalk.biz
http://www.SuccessfulLocalMarketing.com – In this episode we teach how we strategically use and implement video marketing for our clients. We have figured out some unique ways in which to structure the videos and also how to make sure you are using the content appropriately for each part of the video marketing. We also cover a strategy that will help you with optimization of your clients websites too.
Shortcut your learning curve and your success in local marketing by joining our insiders club!
https://www.MaverickWebMarketing.com – When you are dealing with your local business’ marketing, Google Street View is a very good application to use. It has many uses such as providing a 360 degree virtual tour of your workspace in order to give prospects a feel of your work environment.
Maverick Web Marketing is a Google Trusted Agency, and can point you in the right direction if you have any questions. Watch this video for more information!
Local Business Marketing Strategies to Dominate Small Businesses
Kerry Knoll’s Local Social Growth Secrets is literally one of the best offline trainings I’ve seen to date this year!
I’ve known Kerry for over six years. He’s the real deal when it comes to local marketing. And, in his new training course, he shows you exactly how to build a recurring income selling simple social media marketing services to local businesses. Best of all, automation does all the work for you!
If you’re interested in local marketing, I’d encourage you to check this out today!
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More Resources Below!
Owning a brick and mortar store can be incredible tough to manage as is! Let alone learn digital marketing tactics that will allow you to succeed and grow!
Facebook ads can be a very valuable asset for you! It sure is with my clients as we continually grow them 10X or more!
Direct mail and postage ads can only go so far. You need to get with the times and realize that the times are changing! People order their groceries online… YOU NEED TO ADAPT!
This video will show you an example of what digital marketing can do for your business and how you can start to achieve some success online.
These are just some of the things I focus on with my clients. SEO, digital optimization, email marketing, and much more is also covered when I teach my clients how to grow their online presence.
If you are interested in reaching out to me for coaching or have questions message me on my Facebook page: www.Facebook.com/JarrettBelliveau
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When it comes to marketing your small business locally, there are so many things you could be doing, but how do you know which tactics are worth putting effort into and which will be a waste of time?
Today, I’m going to share with you the best ways to market your business locally in 2018 and beyond. In this video I will show you 3 local marketing small business tips that you can take action on today.
No matter what industry you are in, customers, leads and sales are all the oxygen your business requires to keep moving forward. Today, the internet has changed the way businesses are marketing themselves and finding customers. The umbrella term “digital marketing” encapsulates this idea. That’s why all my marketing techniques in this video are data driven online marketing methods that apply to every kind of business you can think of. Both small and large brands are leveraging these platforms to their advantage every single day.
Some of the biggest companies in the world such as Google, Facebook, and even Yelp can determine whether your small business is a success or a failure. Learning how to take advantage of these platforms is critical to all small business owners trying to market themselves locally in today’s economy. Enjoy!
Local Marketing for modern businesses include strategies that use online USA business directories such as http://www.FindUsLocal.com also check out the great blog with tons of ways and idea to help your local business get more customers and exposure. http://www.FindUsLocal.com/blog #USA business #business #localevents #directories #localUSA #localbusiness
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