When it comes to strategies for your brand/business, content marketing is extremely effective and extremely necessary. The fact is that you won’t get very far without a content marketing strategy. That applies to all businesses, including business to business (B2B) and business to consumer (B2C) businesses, although your approach to content marketing will be different between the two. It is essential that you understand the differences so that you can market effectively
Embracing your target audience
When it comes to a content marketing strategy (any content marketing strategy), you need to identify and embrace your target audience before you can put any strategy in place and before you can create goals and milestones for your business. There is actually a preliminary step that you should take before you do anything else, which is that you need to determine and create the persona for your ideal target audience member.
It is important to understand exactly what a B2B and B2C business are all about and what they need.
B2B: The B2B customer is interested in acquiring a product and/or service that will enhance what that particular business is already offering. It is critical that the choice of product and/or service is an appropriate one. After all, the reputation of that business rests on that particular decision (and similar decisions like that one).
B2C: The B2C customer is looking for products and/or services that will affect that individual positively. The potential consequences of a bad choice are not far-reaching in that case. The only person who will be affected by the choice will be the person who has bought the product and/or service.
What results are you hoping to achieve from your content marketing?
Before you develop any content marketing strategy, you should define exactly what you hope to get from your efforts. You may be hoping to get more leads based on your content marketing. If you have a B2C business, you will need to make sure that everyone is aware of your brand.
You will need to make your best effort to engage those people (or, at least, a large percentage of them). After all, you not only want those people to understand how amazing and valuable your offerings are but you also want them to tell other people about your brand so that they can also become loyal to your brand as well.
Getting into the head of your customer
If you are able to figure out not that the other person wants to buy your products and/or services but also why that person wants to buy your products and/or services, you will be one step ahead. One really effective way to achieve this is with the right keywords and key phrases. If you aren’t sure what those are, you can pinpoint them (or at least get a better sense of them) by looking at what your competitors are writing.
If you have a B2B business, identifying issues that are plaguing your target audience is critical to your success. In fact, not only is identifying the issues important but coming up with a solution to the problems is even more critical to your relationship with the other person. In a B2C situation, you will need to figure out exactly what invokes an emotional reaction in the other person (or business owner).
Identifying your unique selling proposition (USP)
Every business must have a USP. It is what makes other people choose to engage with you and to eventually do business with you and to buy what you are selling. It makes other people understand clearly why they should buy from you instead of other business people. After you have identified your USP, you will want to engage people with it.
If you have a B2B business, you will need to present your solution to the problem to demonstrate to the other person why you are who he or she should buy from. If you have a B2C business, it is important for you to keep in mind that that the other person is not merely interested in valuable, educational information. He or she is also (and probably most) interested in getting something from you that will change his or her life for the better in some way.
Figuring out exactly where you are going to share your content marketing materials
Determining exactly where you are going to post your content marketing materials is as important as the quality of your content. If you have a B2B business, your content will be most effective in the form of blogs on your website, as well as syndicating the content to social media channels such as LinkedIn, SlideShare, and YouTube. If you have a B2C business, the popular social networks will probably work most effectively.
There many different types of businesses, some of them B2B and some of them B2C. B2B and B2C business are unique and face unique challenges. It is important to remember that one distinct difference between the two types of businesses is that one is looking for value (on a broad scale) while the other is looking for a human/emotional connection. In any case, all businesses need to make marketing efforts that bring positive results and that allow those business owners to bring their businesses to the next level.
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19 social media marketing tips for small business. – http://selfmadesuccess.com
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In this video, you will learn about 19 strategies you can use for getting more business from social media. You’ll learn how to get more traffic to your website from social media, get more engagement, increase brand awareness, and much more. I’ll mention tactics like having the same username on all platforms, posting at certain times of the day, and much more. I’ll also include resources and examples to help. Enjoy the video!
Beginner Digital Marketing (small business and entrepreneurs) helps companies get the ball rolling with a simple 3 step process to start building success in their digital marketing attempts.
100 Ways to Market Yourself and Your Business with No Money
Marketing Your Business or Marketing Yourself with No Budget Means Leveraging Time, Hard Work and Talent.
How to Market Yourself and Your Business with No Budget
Read the Article: http://bit.ly/marketwithnomoney
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Should you spend money on advertising or marketing your business or your brand? YES. 110% Yes… as soon as it is practical to do so… as soon as you have done your homework, understand the marketplace and know it won’t be a waste…
How do you operate with that level of certainty?
Marketing with no money. Leveraging content marketing, in person networking, access to technology and the largest platforms in the world, which by the way are all free… that is how you make sure when it is time to invest in your marketing and advertising that it delivers on ROI for you.
Marketing with no budget is very real and very practical and there are a ton of companies and individuals who have done it until they scaled to a place when it was practical do so.
Lack of money and lack of budget is no excuse for not being successful. You can leverage time and effort instead.
How to Market Yourself with No Money:
Build a personal brand. Start using the free platforms like YouTube, Facebook and Instagram, Start live streaming on Periscope… go to where your ideal audience or consumer or clients are and deliver upfront value to them.
That is how you market yourself with no money. You put in the time and the work to market yourself and build a community around people who value what you are giving them in content. Whether that is information, or entertainment or motivation. You go direct to consumer, in the platforms that matter.
How to Market Your Business with No Money:
You demonstrate the power of your product or service and what problem it solves. You show up. If you think your business is not suited to a platform and you’re not willing to take the time find out or to be the one to dominate that platform, because you don’t see your competition there… it is a mistake and you will lose.
Go there and create value. Go there and show people who you are and what your business can do for them, and that will have value. You will either learn that platform or content strategy is ineffective and why, so you will never waste money trying to win there in the future… or you will learn what it works and this where you need to invest when it becomes practical.
That is how you market your business with no money and no budget.
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http://carmensognonvi.com How to market your business at a street fair.
Local street fairs are a great place to attract new customers for your local business. In this video, Carmen Sognonvi shares her list of 7 do’s and don’ts when it comes to marketing your business at a street fair.
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Colours and their various shades form an important aspect of domestic, commercial and industrial world. It is colours that enhance the aesthetic appeal of clothes, homes, food, offices, automobiles, cosmetics, waxes, paints, etc.
They can also be used to offer a safety feature. There is great diversity in the demands of the market for colours depending on the area of application. Some applications require bright colours, some need pastel shades and some others need lighter hues. Colours do make our world attractive and the key to achieving perfect shades is by fine tuning the absorption and emission properties of the dyes and pigments. There are various types of pigments and dyes in the market viz. Pthalocyanine pigments, vat dyes, lake colours and many more.
Pthalocyanine pigments manufacturers closely watch the quality of their pigments to ensure excellent light fastness, solvent fastness, chemical resistance, heat stability, neutral pH, etc. and this guarantees the durability and non-haphazardness of their products. Pthalocyanine pigments were first discovered while investigating a discoloration of pthalimide. During the process an extremely stable blue crystalline substance was found. This was a pthalocyanine pigment. Pigment blue, pigment green etc. are some examples of the Pthalocyanine pigments.
Coming to vat dyes, it is essentially a process of dyeing in a vat or bucket, hence the name. Fibre reactive dyes, acid dyes, etc. come under the category of vat dyes. They are used to colour wool, cotton and other fibres. Indigo is the original vat dye which turns from yellow to green in the vat and finally becomes blue when it comes in contact with air. Vat dyes manufacturers make these dyes by a redox reaction to give increased colour fastness than other dyes; however their rubbing fastness is less. Vat Red 10, Vat Violet 13, Vat Orange 1 are some examples of vat dyes.
Moving to lake colours, they find application in a wide range of industries such as cosmetics, pharmaceuticals, etc. They are pigments with wide array of colours. Lake colours are made by combining dyes with salts. They tint by the dispersion method. Lake food colours are more stable than food dyes. They are used to coat tablets, make cake mixes, lip sticks, soaps, shampoos, etc. They are highly adaptable making them stable. Lake Allura Red, Lake Amaranth, Lake Brilliant Blue FCF, Lake Quinoline Yellow are some of the commonly used lake colours.
Acid colours are classified into Levelling or strong colours, Milling or weak colours and Super milling or neutral colours. They are used in dyeing, printing, etc. Acid Red 88, Acid red 1 are a couple of examples of the same.
Considering the growing demands of the industry, it is essential that pigments and dyes are purchased from reputed manufacturers as they pay attention to selection of raw material, manufacturing process control, use of innovative technology, training, safety, etc. Evolving with market trends is the key to successful colouring solutions. These reputed names can effectively integrate customer needs, product ideas and technology to ensure complete customer satisfaction.
The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.
Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.
1. Email Marketing
Email marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.
Increase your marketing results with these simple techniques which are given below:
Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.
Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.
2. Video Advertising
People don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.
To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.
3 .Guest Blogging
Guest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.
If guest blogging is done correctly, then you can get these benefits which are given below:
• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.
Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.
4. Social Media Marketing
Every small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.
The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.
If you need to enhance your small business campaign, then try these methods which are mentioned below:
• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback
5. Live Streaming
Video live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.
6. Influencers Marketing
Influencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.
Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.
7. Hyper-Local Marketing
Hyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.
You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.
In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.
For marketing, local online business is a must marketing strategy. Using your marketing budget carefully is definitely an essential point, for small or larger companies.
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Marketing Automation is one thing that I would put up there with the 7 wonders of the world. Just as good as the concept of compounding that Einstein talked about.
I try (in every aspect of my life) to automate everything possible. And you should too.
This is why many people believe me to be the king of implementation.
It has nothing to do with me working 24 hours per day.
Or that I am just 5 times faster than everyone else on earth. That is hogwash.
The reason that I implement so fast is due to just two reasons.
Either I delegate stuff, or I automate stuff.
This is how the big shots get things done.
If you have to do every little task on your own, every single time, you will take 100 times longer to get anything done.
Here is my method for getting things done.
1. I eliminate everything I can.
Everything that comes in I put through this process first. And if for any reason I can’t eliminate it, then…
2. I Automate it.
So if things actually need doing, and I know that I am going to have to do this thing more than once, that is when I try and automate it. If for any reason I can’t automate it, then…
3. I delegate things.
Delegating things is for all the things that could not be automated that I simply don’t want to do myself. (things like edit audio for my podcasts, etc). It can’t be eliminated because it needs doing, and I can’t automate it for whatever reason. That leaves it to be delegated. And then if it can’t be delegated, then.
4. I whine and complain. (just joking)
5. Then I actually do it.
At this point, I will either schedule it to be done, or I do it right then and there.
And that is how I do things.
But the automation part is my favorite.
I quite literally automate everything.
Parents anniversary… I have it automated to send them an actual card in the mail as well as gifts which I have already pre-chosen.
New plan for a Christmas campaign for next year… I automate that too.
You will find nearly everything can be automated.
And if it can’t, honestly, it probably doesn’t need doing.
Now the biggest problem that most people face when it comes to marketing automation is that they simply don’t know where to start.
They don’t know what tools and services are the best, cheapest, and fastest to use. Technology does play a role here.
And if you are one of those type people that want a hand in figuring all this tech stuff out, and also with the logistics of it all, keep reading my articles. There is a ton more coming.