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local business Tips on how to get customers if you’re a local business. This is a video response to Marie Forleo’s video here

Want to run a successful local business? Check out Carmen Sognonvi’s video blog. It’s jam-packed with tips on local business and local marketing for small business owners.

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Local Business Marketing Ideas | Small Business Marketing Strategies

Contact me at 714-300-9566 or

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.

Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.

We already know our customers want to read reviews on Yelp, Google and Facebook. The key is to make these customer reviews more accessible, and a great way to do this is by incorporating them into your advertising. By leveraging Facebook advertising you can quickly spread brand awareness and show off your stellar local reputation.

Social media advertising is a goldmine for the branding of your local business. We often hear clients say things like: “Do you really believe our target market is on Facebook?”

We hear your concern and our answer is YES! Whether you are B2B or B2C you are still advertising to people and frankly, people love consuming content on Facebook.

Social branding and local SEO can be correlated. In the example above, we have been running Facebook ads on a small budget for this client for over two years. Now, we have successfully ingrained them as the leading service provider in their area, so that there is a direct correlation in the searcher’s mind: “If I need plumbing in Dana Point I go to Jeff Shaffer Plumbing.”

The ultimate goal for any local campaign is that over time, if someone offline asks a friend for a recommendation for what you offer, your name comes up. By having terrific ads running at all times, you drastically increase your chances of reaching local word-of-mouth nirvana.
The idea with all these local marketing ideas is that you are able to cut through the noise and stand out from your competitors. These creative advertising and marketing ideas should be tested and either put to rest or elevated into the hall of fame. Feel free to share your own local marketing ideas in the comments below, and optimize on!

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Local Business Marketing Ideas | Small Business Marketing Strategies

Even after a couple years after I got into copywriting, marketing, and advertising I still had no idea what I was doing when it came down to split testing.

I found myself, most of the time, not even doing any real testing in the first place.

That is probably why I wasn’t making any money too.

But when I got heavy into researching how to split test, I found that nearly everyone (“The Gurus”) would teach a method whereby you make one small change to something like a word in a headline, and “see what happens”.

Did that version out pull the original or “Control”?

I ending up doing all my split testing this way.

I would change a word here and there. Or I would see if a green button out pulled a red button.

I am sure you have heard this type of stuff too. It is exactly how the 99% of marketers do their split testing.

Well, I am here to tell you that it is absolute hogwash.

This is not how you should be split testing. And in my opinion, this is the biggest mistake marketers make when it comes down to split testing.

They are testing the small stuff. Small stuff is for small marketers. You know, the people who are small that will always stay small.

If you want to grow as a marketer… as a business person in general, you have to do things a bit differently.

What I do now is very different.

If I am going to split test something, say a landing page, both pages are going to be completely different.

Not a minor change, a MAJOR change.

Make it so different that you can really tell a difference in the conversion rates.

You are not going to see major changes in conversion rates by only changing a single word in your subheadline. Or even in your main headline either.

That is not the way the big fish, the top 1% of marketers do things.

And if you want to be like them, and make it BIG, you should follow what they are actually doing.

I teach this kind of thing all the time in my Inner Circle and on our LIVE sessions that we have multiple times per month.

We even do hotseats where I review our members landing pages and sales pages.

And I can tell you that nine times out of ten (the people that have not been with me long), they are making this mistake.

So again, the big idea is, when you do split testing, stop doing the small scale changes and instead shoot for the massive changes.


Facebook Marketing Strategy for Small Business in 2018 [KEYNOTE]: Why you should use Facebook for your business, what is Facebook for marketing, and how you can advertise your business on Facebook. Facebook advertising has evolved in 2018 and it’s time to see why.

Digital Marketers of the Palm Beaches

West Palm Beach, FL
684 Members

This is a group for Digital Marketing Professionals in Palm Beach County Florida. If you have at least 2-3 years of experience in digital marketing and are thirsty to stay upd…

Check out this Meetup Group →

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About Katapult.Marketing
A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.


About Antoine Dupont
Born and raised in Paris, France, Antoine re-located in South Florida in 1989 and has worked in the events marketing and technology sector since 1998 during which he has assisted a number of businesses and non-profits achieve growth and higher levels of efficiency through the use of marketing and technology. Antoine served for several years as a board member for the South Florida Chapter of MPI (Meeting Professionals International).

Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices on Design and Business development.

In his spare time, Antoine enjoys tennis, water skying, playing & traveling with his wife and 3 kids.


Getting more people to your storefront used to be hard before the Internet, but not anymore. Through 4 steps you can get more localized traffic.
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Step #1: Get into the local pack. When you perform a search for any localized term you’ll notice a map at the top and 3 localized listings. You want your business to be placed within there.

By setting up Google My Business you are likely to get placed in there. Just submit your business name, address, and phone number.

Step #2: Optimize for localized SEO. Under the local pack are organic listings, you can also be placed there.

Place localized keywords within your webpage. Make sure you also include your address, location and contact details on your website.

Once you do that ask your local chamber of commerce to mention your business. By getting localized links you will rank higher for local keywords.

Step #3: Increase your click through rate. Having a well-placed listing doesn’t ensure you will get traffic.

Generate more reviews so you can get more clicks. You can do this by asking your customers to leave reviews online.

Also, use schema markup so your listing stands out. If you are using WordPress the Yoast SEO plugin will automatically add schema markup.

Step #4: Don’t rely on Google. Use sites like Tripadvisor and Yelp to get more local traffic. Encourage reviews on these sites and do whatever you can to satisfy customers.

When someone leaves a bad review, take their feedback to heart and work on improving the experience for future customers.