digital marketing for beginners
Digital Marketing 101 – How to begin promoting your business with digital marketing and social media.
Our Recommended Marketing Resources for Small Businesses:
Buyer Persona Blog Post – https://goo.gl/91yhdi
Small Business Website Video – https://youtu.be/AObYNxWwXCk
Squarespace – https://goo.gl/YdgZiA
Weebly – https://goo.gl/Bdc5kK
Wix – https://goo.gl/LA1sQG
Get Started with Google Analytics – https://goo.gl/XpPdph
Remarketing Video – https://youtu.be/u9dMsK11GAY
Landing Pages Video – https://youtu.be/eSeFpphWUSY
Landing Page Builders:
Instapage – https://goo.gl/QVYJPi
Leadpages – https://goo.gl/vttmzH
Unbounce – https://goo.gl/bEiE97
Set up Business Email Video – https://youtu.be/yXE3xUxM6xY
AWeber – https://goo.gl/s7voX7
MailChimp – https://goo.gl/5qPUkP
Zoom H1 Recorder (Microphone used for videos)
Screencastify for screen recording
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DISCLAIMER: This video and description contain affiliate links, which means that if you click on one of the product links, we’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
About this Video:
In this video, Jeff Thelen, Co-Founder of TheFigCo, explains the basics of digital marketing and social media. It’s important as a small business owner to know where to focus your efforts online. Jeff goes through where to start and what areas to focus on depending on your business. The 6 areas he discusses are: 1) Buyer Personas 2) Having a great website 3) Google Analytics 4) Choose 1-2 social networks to focus on 5) How to be found online / SEO 6) Paid Ads including search, display advertising / remarketing, social media, review sites such as Yelp and YouTube video advertising 7) Landing pages, the importance of using landing pages for paid ads to increase conversions 8) Email marketing, reach people for free with drip campaigns and newsletter type emails.
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
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