Small business consultant. As a local business owner, you probably have to do everything yourself. Running your business day to day, stock control, staffing, wages orders, customer service etc. Unfortunately most small business owners are not natural marketers. That’s where a small business consultant comes in.
A consultant is a problem solver in your small business. They can also put on training sessions or evaluate a piece of your business and make suggestions for ways to improve. Listen to discover guidelines that will help you determine how a small business consultant might help solve the problems you face in your business.
Be sure you are clear on what the problem is so your consultant can make determine the best way to solve the issue and help your small business grow. Better still request our free 30 minute consultation so we can see where your business needs our services and advice.
Local Terrain mentors, coaches and consults with small business owners just like you every day to help you solve problems and build value in your business.
Know your niche and know your market. Get to know your ideal customer type, what they are looking for, and where they can be found.
Don’t try and be all things to all people. Focus on your discipline, understand what you truly do and what you can offer your customers. Many people start a business based on all of their skill sets; however to their customers they appear a “jack of all trades and a master of none” and when someone is looking to hire a consultant they are looking to hire a master.
Tip #2: You are the CEO of your small business and your customers are looking to you to provide the goods and services that they are looking for, and you need to build trust with them from their very first contact.
Tip #3: Get a set of good general business skills.
People have the skills they need when they are delivering their product or service but often lack the basic general knowledge of how to market and promote their business. Attend some business courses so that you can learn how to run and operate a business. You already know your subject really well but do you know how to run cost effective advertising?
Tip #4: Understand what your customer wants to buy.
Now this is one of the most critical objectives any business faces. If you offer more than a handful of products on your website, or local brick and mortar business, you must find out very quickly, exactly what your visitor is looking for. With a website this becomes almost impossible with a static page based website. However here at www.LocalTerrain.com we can solve that problem in a very innovative way.
The skill sets which you are offering may not be what your customers are looking to buy. It may take some market research to really truly understand what your client wants. The services you present should have more to do with what your customers want and not how you define your skills sets.
Tip #5: Don’t try and do everything yourself. Stick to those skills that you built your business on. Seek expert advice to fill in the blanks. The results will often surprise you, and your business will grow much quicker than if you just struggled on alone. Contact us today for a free no obligation consultation Email firstname.lastname@example.org
Free Game Plan and Small Business Marketing Tips & Local Business Marketing Advice at http://onepercent.marketing – Subscribe and follow our channel! President Brian Tucker highlights challenges many local small and mid-size business owners face with marketing their business online. He offers insightful ways to help businesses get online and the get the phone ringing fast.
One Percent Marketing is a next-generation marketing and sales improvement firm. Brian can be contacted through the website for questions, speaking engagements and help with marketing your business and improving your end-to-end sales capabilities.
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Full transcript here: https://1percentmarketingwebdesign.co…
So that’s some of the things that I’m going to talk to you about today, that’s going to be local marketing in an online world. Let’s face it, more and more everything is starting to move online and for a lot of smaller business owners, local business owners, especially those in smaller communities – it’s difficult to grasp working and getting your business online because you’re so used to doing things traditionally in smaller towns, and all of that is changing. We’re going to go through a little bit of that, today what I’m going to talk about is how and why marketing is changing for local businesses. What I mean by local businesses is business owners just like you, this is happening everywhere across the world and it’s a big problem. A lot of these are big problems that business owners are struggling with, that they’re facing right now and they’re not really sure what to do, they don’t have the capability, they’re not sure where to go. I’m going to talk a little bit about where marketing for local businesses is heading, five years, ten years in the future. How you can potentially start future proofing your local business right now, and I’m going to give you a six step plan quickly of things that you can do over the weekend, and by Monday have some of these things done and up and running for your business that will absolutely help you right out of the gate.
First thing I just want to set the stage with is one of the things that I run in to a lot with business owners, they don’t really understand what marketing is, they’re used to hearing the word advertising and traditionally in smaller local businesses, mid-sized businesses, there’s this mindset about advertising. An ad salesman comes to you and sell you some advertising, you buy the advertising, you put a newspaper ad and you go a radio ad, you do a television ad and you hope the phone calls and that you convert it in to a sale. Advertising as you’ll see on the right is just one small subset of marketing. Marketing is a full process and a full strategy that businesses use to grow what their business is long term. To kind of put it into perspective, advertising if you look at this wheel right here, it starts at the top with marketing and works its way around. Advertising is really in this step right here, what happens is a lot of smaller businesses start here and don’t really have a strategy, they haven’t put a tactical plan together, they really don’t have a marketing plan and they just kind of take chances and say “Well I’ll try this, maybe that will work. Maybe I’ll try this type of advertising and that will work”. I had a client that called me yesterday and he said “Brian, I’ve tried everything. Radio, TV, newspaper, billboards – I can’t get anything to work. I’m really not sure what I’m doing.”. He’s just trying everything that he possibly can. Well, this is a type of person that doesn’t know there’s actually a strategy and there’s actually a system behind that, that you can put together long term that will help you strategically grow your business with time tips, tricks and advice on how to grow your business.
With that in mind I want to put things in to perspective, so when I talk about how things are changing for businesses, how things are moving. Some of you may be old enough to remember when the telephone was fairly new, some of you may remember it as a kid.
To put it in perspective, it took 75 years for the telephone to reach 50 million people. You look at the radio, you look at television, it came along, technology progressed much faster.
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