Local business marketing that works
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Local Business Marketing Introduction video on https://www.local-business-marketing.co.uk
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Welcome to marketing with Dwight Brisco, our topic is about a Keep It Short Simple Local Business Marketing Strategy. Many small businesses are struggling to gain local online marketing exposure and the reasons are quite common. Local company’s don’t plan on failing, but they do fail to plan from a strategic standpoint. Marketing for small business requires a reoccurring monthly budget to maintain promotional campaigns; just make sure to track the campaign performances.
Most small business owners wear multiple hats and were a victim at one time or another from unfulfilled marketing promises. Before making any investments into a new campaign, implement some type of internet marketing strategy or consider hiring a local internet marketing consultant.
The secret to gaining more marketing exposure online, is to create unique content on a regular basis. Successful internet marketing for small business requires the company to be consistent in their efforts and allowing a reasonable period for the campaigns to perform.
There is a popular online marketing strategy which large businesses use to dominate the search engine rankings and it’s called Inbound Marketing; that’s their authority hub secret.
Here’s my Keep it short simple small business internet marketing strategy. Know who your competitors are online. Conduct keyword research to determine what your potential customers are searching for online. Update the company website’s content to reflect consumers search behavior. Create a monthly marketing budget in advance. Become the expert in your industry by writing informative articles which are inspiring and contradict normal beliefs. Establish a social media presence by creating twitter, Facebook, LinkedIn, MySpace, etc… Create press releases, comment on blogs, create videos, create podcast’s…
Remember i said the process is simple, but i didn’t say it wasn’t tedious. I use online video marketing combined with local internet marketing to create my authority hub strategy and it has produced page one search engine rankings on Google, Yahoo, and YouTube. I created some case study videos that demonstrate the effectiveness of my techniques. Be sure to sign up, don’t forget to like and refer this video. Make it a great day!
Local Business Marketing – Call 925-268-0613 Video Marketing Local Businesses
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All businesses can benefit from local business marketing online. Local business marketing is concentrated on the location of your business, for example “Bristol” and is a great way of promoting your business to local prospects.
local business marketing uses similar techniques to regular internet marketing, the only difference being that it includes a geographical modifier in its marketing strategies. This means you will have more highly targeted visitors to your website from the locality in which you run your business.
Optimising your website for keywords that have “geographical modifiers” is the key to attracting your perfect prospects to your website. As a result, you are able to focus more on your specific target market and business prospects.
I’ll now go over the best current techniques for promoting your business locally:
BUSINESS WEBSITE. Do you know that your website is one of your greatest sales assets? Don’t forget that your website can be generating leads for you 24/7, even when you are closed!
Your marketing efforts are greatly boosted by having a good website. Therefore, your business needs a tailor made website which ranks well in the search engines. Remember that you want to grab the attention of your customers and prospects through your website.
GOOGLE MAPS (AKA “PLACES”): Using this can bring very fast results to your business. The best part about Google Places is that it is easy and free to use. It is possibly the best single method of attracting local customers right now. Using Google Places can in some cases instantly put you onto page 1 of Google and ahead of your competition.
OTHER BUSINESS DIRECTORIES. Your marketing mix should also include getting onto other business directories. Many other directories are available with a free listing option. They are often sorted geographically to help people find the right business in the right location. Using the business directory listing is a good way to obtain links from local sites. Both your website and Google places rankings may be enhanced by having numerous business directory listings.
BACKLINKS TO YOUR WEBSITE: Backlinks boost your rankings and if you have none or only a few, you will find it difficult to compete online. Although backlinking does produce better rankings, it is often too time consuming for business owners to put into practice. But as the rewards are high, it needs to be done, therefore it should be either delegated or outsourced. Be wary of who you outsource to though as inexperienced backlinkers can actually damage your rankings.
Backlinks can boost your position and bring excellent results. Some consider it the most effective way to guarantee top rankings to get the lions share of the traffic , who are essentially potential customers of your business. There are lots of tips are to be found online if you wish to do this yourself. Heed the advice given as there are guidelines to be followed for the best results. Not only that, there are ways in which backlinks can damage your rankings, so you do need to know what you are doing.
http://www.outreach2.com/ These 7 small business marketing strategies are designed to help owners of small to medium to sized businesses grow their sales and profits. Often business owners have one thing in common. Although they may be very good at delivering the products and services their company provides, the problem they have is ensuring enough people really know about it!
So the common problem is how to improve their Sales & Marketing!
From defining your niche, showing your customers proof that your business is the company they should choose, to building a personality into your business. These are all simple and easy to implement small business marketing strategies that every business owner should do.
In this video, Stefan Boyle, founder of www.PrintRepublic.co.uk gives 7 small business marketing strategies every business owner should be implementing into their business today!
http://www.driveyoursuccess.com Video explains five low-cost marketing strategies for small businesses.
Free Game Plan and Small Business Marketing Tips & Local Business Marketing Advice at http://onepercent.marketing – Subscribe and follow our channel! President Brian Tucker highlights challenges many local small and mid-size business owners face with marketing their business online. He offers insightful ways to help businesses get online and the get the phone ringing fast.
One Percent Marketing is a next-generation marketing and sales improvement firm. Brian can be contacted through the website for questions, speaking engagements and help with marketing your business and improving your end-to-end sales capabilities.
++++++ The following is a partial transcript +++++++
Full transcript here: https://1percentmarketingwebdesign.co…
So that’s some of the things that I’m going to talk to you about today, that’s going to be local marketing in an online world. Let’s face it, more and more everything is starting to move online and for a lot of smaller business owners, local business owners, especially those in smaller communities – it’s difficult to grasp working and getting your business online because you’re so used to doing things traditionally in smaller towns, and all of that is changing. We’re going to go through a little bit of that, today what I’m going to talk about is how and why marketing is changing for local businesses. What I mean by local businesses is business owners just like you, this is happening everywhere across the world and it’s a big problem. A lot of these are big problems that business owners are struggling with, that they’re facing right now and they’re not really sure what to do, they don’t have the capability, they’re not sure where to go. I’m going to talk a little bit about where marketing for local businesses is heading, five years, ten years in the future. How you can potentially start future proofing your local business right now, and I’m going to give you a six step plan quickly of things that you can do over the weekend, and by Monday have some of these things done and up and running for your business that will absolutely help you right out of the gate.
First thing I just want to set the stage with is one of the things that I run in to a lot with business owners, they don’t really understand what marketing is, they’re used to hearing the word advertising and traditionally in smaller local businesses, mid-sized businesses, there’s this mindset about advertising. An ad salesman comes to you and sell you some advertising, you buy the advertising, you put a newspaper ad and you go a radio ad, you do a television ad and you hope the phone calls and that you convert it in to a sale. Advertising as you’ll see on the right is just one small subset of marketing. Marketing is a full process and a full strategy that businesses use to grow what their business is long term. To kind of put it into perspective, advertising if you look at this wheel right here, it starts at the top with marketing and works its way around. Advertising is really in this step right here, what happens is a lot of smaller businesses start here and don’t really have a strategy, they haven’t put a tactical plan together, they really don’t have a marketing plan and they just kind of take chances and say “Well I’ll try this, maybe that will work. Maybe I’ll try this type of advertising and that will work”. I had a client that called me yesterday and he said “Brian, I’ve tried everything. Radio, TV, newspaper, billboards – I can’t get anything to work. I’m really not sure what I’m doing.”. He’s just trying everything that he possibly can. Well, this is a type of person that doesn’t know there’s actually a strategy and there’s actually a system behind that, that you can put together long term that will help you strategically grow your business with time tips, tricks and advice on how to grow your business.
With that in mind I want to put things in to perspective, so when I talk about how things are changing for businesses, how things are moving. Some of you may be old enough to remember when the telephone was fairly new, some of you may remember it as a kid.
To put it in perspective, it took 75 years for the telephone to reach 50 million people. You look at the radio, you look at television, it came along, technology progressed much faster.
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