In this video I share the top 5 content marketing must-haves for small business and entrepreneurs. In-bound marketing, content marketing and lead generation are all about one thing: getting more customers and clients. I guarantee that if you use all 5 of these marketing consistently, your business or creative practice will grow and you will become known as a go-to leader in your industry.
This “How To” is targeted to my audience of entrepreneurs and creative professionals but is also useful and actionable for anyone interested in brand strategy, business planning, design, marketing and communications.
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz
On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
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Earl Netwal is a Minneapolis based internet marketing consultant who works with locally based businesses, wherever they are located.
Internet marketing is no longer something just for large and medium sized businesses. Local businesses not only can, but must set themselves up to effectively market themselves to their local communities, even if they are only serving the immediate area within a 5 to 10 minute drive from their location.
Today internet marketing means much more than having a website. You need to consider adwords, pay per click advertising, You must have a Google Plus local business page, you should be considering using video and setting up a mobile website and much more.
Earl can help you take stock of your current situation, and take a look see at your competitors. He can then advise you a a prioritized set of steps you can take to not only succeed in your marketplace but to dominate it.
If you want to grow you business to the top of your market place, contact Earl at 612-408-9924 or email him at enetwal [at} gmail.com
The critical need that every business faces is the need to continuously attract new customers. Old one will die. move or defect for any number of reasons. Marketing is about constantly attracting new customers and getting them to keep coming back.
Proper use of internet marketing tactics can give you a distinct advantage, as the reality is that most small businesses and especially locally based businesses are not doing an effective job of marketing themselves online.
What that means to you, is that if you take a few minutes to learn what is possible, and then take steps to implement the simple strategies involved, is that you can get more than your share of new customers at the expense of your competitor who is sleeping at the switch. Or is it you that is sleeping at the switch and allowing your competitor snare customers that could be yours.
Please watch: “Reputation Marketing With Rep Pilot YouTube”
In this LIVE Q&A session I take your questions on how to market your business. This live hangout is brought to you by our friends at Microsoft. Check them out at http://smartpartnermarketing.microsoft.com/modernbiz
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Thank you for watching – I really appreciated it 🙂