Kerry Knoll’s Local Social Growth Secrets is literally one of the best offline trainings I’ve seen to date this year!
I’ve known Kerry for over six years. He’s the real deal when it comes to local marketing. And, in his new training course, he shows you exactly how to build a recurring income selling simple social media marketing services to local businesses. Best of all, automation does all the work for you!
If you’re interested in local marketing, I’d encourage you to check this out today!
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For local businesses like restaurants, beauty salons, plumbers, and retail stores, getting discovered online is essential today. This video explains a simple and effective system we’ve developed. Put one foot in front of the competition and get started now!
Email me at Saytya@gmail.com Local Business Marketing Services- International Business Consultant http://www.facebook.com/sayewhat
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If you want to harness the true power of the Internet for your business, including everything necessary to get your business sales and profits up and running quickly — with a steadily growing stream of Internet prospects and customers you can rely on. You run your business the best you can and we take care of building your sales.
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Kevin Wilke of Nitro Marketing talks about his Local Business Money Machine program to teach entrepreneurs how to do Local Marketing for businesses in their area. You can find out more about his program at http://www.patrickdougher.com/kevin-wilke-of-nitromarketing-with-his-local-business-money-machine-continues-to-have-high-impact/ Patrick Dougher is the host of Learning from Leaders.
More Resources Below!
Owning a brick and mortar store can be incredible tough to manage as is! Let alone learn digital marketing tactics that will allow you to succeed and grow!
Facebook ads can be a very valuable asset for you! It sure is with my clients as we continually grow them 10X or more!
Direct mail and postage ads can only go so far. You need to get with the times and realize that the times are changing! People order their groceries online… YOU NEED TO ADAPT!
This video will show you an example of what digital marketing can do for your business and how you can start to achieve some success online.
These are just some of the things I focus on with my clients. SEO, digital optimization, email marketing, and much more is also covered when I teach my clients how to grow their online presence.
If you are interested in reaching out to me for coaching or have questions message me on my Facebook page: www.Facebook.com/JarrettBelliveau
If you enjoy this content please comment and let me know! Like the video! And Subscribe! That is literally what keeps me publishing my content for free for you! If you want to win $5000 Cash sign up here: https://gleam.io/8q2X4/5000-cash-giveaway-100-day-youtube-challenge
I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity.
Honestly, I am incredibly proud of her for doing this. She is way outside her comfort zone and is learning lots of new things every day. She’s not going to win her first meet, but she is getting SO MUCH out of this experience already.
I see a lot of similarities here when it comes to creating content for your business.
She told me that the pool is pretty cold when you first jump in. Especially at 7:00 in the morning!
I used to be the type of person who could stand at the edge of the pool (or on the first step) for a LONG time. Maybe never even getting in.
We host a lot of pool parties – in fact we have one coming up this weekend – and it’s interesting to watch different people handle it. Some will just strip down to their suit and dive right in. Others will stick their toe in the water first, or dangle their feet in. A lot of women will slide in gracefully, careful not to get their hair wet. Of course, there are always the people who hang out by the food table, drink in hand. They didn’t even bring their suit and have no intension of going in the water.
I think this is a perfect metaphor for many things in our lives. The things we want to do but find ourselves hesitating to step in.
When it comes to creating content, the hardest part is jumping in. The beginning can be new, scary and uncomfortable. A lot of people stand on the edge for a LONG time, like I used to do at the pool. They can see what they want to create, they imagine the platform they want to have, but they haven’t created a single piece of content.
It’s easy to stand on the edge for a long time and look into the water. You want to go swimming. But the hardest part is getting in the water!
I’ve learned, both with content creation and with swimming, to just count to 3 and lean in. There is a point where you can’t go back. Your weight is far enough over the water that you’re going to end up wet. Whether it’s graceful or not, well, that’s another matter. But you can’t undo it.
How can you create a point of no return when it comes to your content? Hit record. Have others watch and count down with you. (By the pool, I always have my kids count down.) Have some support to count with you and cheer you on, even if you belly flop into the water initially!
The girls on the swim team have each other to motivate them. You certainly don’t want to be the only one outside the water when everyone else jumps in!
They often start out with goose bumps trying to hide their chattering while they listen to the coach. But once they get going, and do their 150 meter warm-up, the water actually feels really nice!
That’s the second part of the content creation journey. Even if your first video or article isn’t perfect, it’s important to keep going! The more you do it, the better you’ll get. Your results will improve. Your platform will grow.
But that can only happen if you stay in the water and keep moving!
Could you use a cheering squad or a coach to help you get started on your content creation goals? Schedule a time to chat with me!
My full marketing book: http://www.amazon.com/Marketing-Advertising-Strategy-Reach-People/dp/1495453588
My full marketing course: https://www.udemy.com/marketing-plan-strategy-become-a-great-marketer/?couponCode=y
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In this tutorial I explain how small local businesses should promote their business online by creating profiles on local service listing websites like Yelp, RedBeacon, YellowPages, Thumbtack and AngiesList. These are very popular sites that help people find great local services. While Yelp is the single most popular local business listing site, different such sites are popular in different areas. To check which site is popular in your area, simply do a Google search for your kind of service in your area, and you will see which sites come up in the top 20 or 30 listings. The reason I suggest the top 20-30 listings and not the top-10 listings is that for different variations of searches, some sites may fall in or out of the top-10, and you want to maximize your potential by taking advantage of all the sites that can possibly appear in Google’s top-10.
Since Yelp is the most popular local business listing site, it is also the most spammed site. That means that they have very good spam and fake review detection algorithms. Other sites like RedBeacon, AngiesList and Thumbtack are much younger businesses, and they have not had enough time or engineers to create equally good fake review detection algorithms. So you have more leeway with sites like YellowPages, RedBeacon, AngiesList or Thumbtack.
How to create a website or blog:
How to do paid search marketing:
How to sell books:
Marketing plan template:
How to start a successful blog:
Introduction to marketing:
How to sell physical products:
How to promote your business with video:
Few tips and strategies on how to promote your business with Google AdWords
Lead generation strategies and ideas:
What is the net promoter score:
How to calculate virality of your website or business with the viral coefficient formula
How to drive traffic to your website using large platforms:
Conversion rate optimization tutorial:
How to promote your business with Google Plus:
How to promote your business with video on YouTube:
How to build a sales team:
What to wear in YouTube videos:
Epic content marketing tutorial:
Generating new leads is tough – you need to be out there hustling, networking, creating, and following up every day. There are amazing tools, such as lead magnets, that can work for you with minimal effort once created. But as we know, its easier to sell to an existing client, than to bring in a new one.
So how do you upsell, without feeling like you’re upselling?
1. Don’t think of it as upselling – think of it as continuing to add value. If you’re a career coach, then an initial program may be creating an amazing resume, but the next step for your client may be tips on asking for a raise or seeking a promotion. Continue to develop programs to address your clients growing needs.
2. Always ask yourself “what else,” and ask your client “how else can I help you.” Let this conversation flow freely and listen. Perhaps a monthly accountability call will help your client continue to prosper, if you get that sense, offer it! Understand what success looks like to them and help them continue on this journey. Be proactive and stay involved!
3. Understand your own business goals, and how these goals related to your client. When clients enter your sales funnel, do they drop off at a certain point? What step are you missing that can keep your clients engaged longer.
4. Listen to your client’s concerns – helping them overcome a new challenge isn’t upselling (exactly), it’s serving them better. Listen to their needs and concerns outside of what you’re helping them with right now.
5. Upselling is less about selling as it is about building relationships. Always look for ways to continue to establish yourself as a resource with an open door. Your clients need to feel that you’re with them for the long term, and the relationship is one that you value.
Most importantly, not all clients are perfect for an upsell. Review your client list to determine which are a good fit, are ideal clients that you enjoy working with, and will truly benefit from continuing to work with you. Don’t upsell for the sake of upselling (see these clients as sources of referrals, not upselling opportunities).
Remember, understanding your client and their journey is key – what brought them to you, where are they headed next on their journey? Frequently review client intake forms for greater insight and opportunities to develop programs to help the whole client, not just one specific need.
Looking for help on understanding your client’s journey? We have a worksheet that can help guide you – send us an email to get a complimentary copy!