Kristen Darkenwald from http://www.KristenDarkenwald.com shares a simple offline marketing technique for local businesses.
Local business marketing- a simple offline marketing tip.
Use magnetic business cards as a way of getting your business seen.
Here IKristen share with you how a mortgage broker used this offline marketing technique, but adding the New York Football Team Schedule to his business card.
This way his card is now hanging on her family’s fridge, at least for the football season.
However, the problem with this is that after the season the magnetic card will be thrown away.
A much more cost effective and permanent way for local businesses to use this marketing strategy is to add more “permanent” information on the card.
Such as, emergency numbers, local restaurant phone numbers, and more information like this.
Because this way the card is now relevant for years, especially if adding local emergency numbers, and therefore the money invested in creating these marketing pieces, is going to see a bigger ROI.
This is a very smart way for local businesses to get local business 🙂
And there are so many ways to use this marketing technique. Depending on your particular business.