Local Business Marketing Bristol http://www.GetSpottedOnline.co.uk
All businesses can benefit from local business marketing online. Local business marketing is concentrated on the location of your business, for example “Bristol” and is a great way of promoting your business to local prospects.
local business marketing uses similar techniques to regular internet marketing, the only difference being that it includes a geographical modifier in its marketing strategies. This means you will have more highly targeted visitors to your website from the locality in which you run your business.
Optimising your website for keywords that have “geographical modifiers” is the key to attracting your perfect prospects to your website. As a result, you are able to focus more on your specific target market and business prospects.
I’ll now go over the best current techniques for promoting your business locally:
BUSINESS WEBSITE. Do you know that your website is one of your greatest sales assets? Don’t forget that your website can be generating leads for you 24/7, even when you are closed!
Your marketing efforts are greatly boosted by having a good website. Therefore, your business needs a tailor made website which ranks well in the search engines. Remember that you want to grab the attention of your customers and prospects through your website.
GOOGLE MAPS (AKA “PLACES”): Using this can bring very fast results to your business. The best part about Google Places is that it is easy and free to use. It is possibly the best single method of attracting local customers right now. Using Google Places can in some cases instantly put you onto page 1 of Google and ahead of your competition.
OTHER BUSINESS DIRECTORIES. Your marketing mix should also include getting onto other business directories. Many other directories are available with a free listing option. They are often sorted geographically to help people find the right business in the right location. Using the business directory listing is a good way to obtain links from local sites. Both your website and Google places rankings may be enhanced by having numerous business directory listings.
BACKLINKS TO YOUR WEBSITE: Backlinks boost your rankings and if you have none or only a few, you will find it difficult to compete online. Although backlinking does produce better rankings, it is often too time consuming for business owners to put into practice. But as the rewards are high, it needs to be done, therefore it should be either delegated or outsourced. Be wary of who you outsource to though as inexperienced backlinkers can actually damage your rankings.
Backlinks can boost your position and bring excellent results. Some consider it the most effective way to guarantee top rankings to get the lions share of the traffic , who are essentially potential customers of your business. There are lots of tips are to be found online if you wish to do this yourself. Heed the advice given as there are guidelines to be followed for the best results. Not only that, there are ways in which backlinks can damage your rankings, so you do need to know what you are doing.