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Digital Marketing 101 – How to begin promoting your business with digital marketing and social media.

Our Recommended Marketing Resources for Small Businesses:
https://www.thefigco.com/resources

Buyer Persona Blog Post – https://goo.gl/91yhdi

Small Business Website Video – https://youtu.be/AObYNxWwXCk

Website Builders:
Squarespace – https://goo.gl/YdgZiA
Weebly – https://goo.gl/Bdc5kK
Wix – https://goo.gl/LA1sQG

Get Started with Google Analytics – https://goo.gl/XpPdph

Remarketing Video – https://youtu.be/u9dMsK11GAY

Landing Pages Video – https://youtu.be/eSeFpphWUSY

Landing Page Builders:
Instapage – https://goo.gl/QVYJPi
Leadpages – https://goo.gl/vttmzH
Unbounce – https://goo.gl/bEiE97

Set up Business Email Video – https://youtu.be/yXE3xUxM6xY

Email Marketing
AWeber – https://goo.gl/s7voX7
MailChimp – https://goo.gl/5qPUkP

Zoom H1 Recorder (Microphone used for videos)
https://amzn.to/2E89j9d

Screencastify for screen recording
https://goo.gl/xqQP4t

Subscribe to TheFigCo Here: https://goo.gl/SerbKH

TheFigCo on social media:
https://www.facebook.com/thefigandco/

https://www.instagram.com/thefigco/

DISCLAIMER: This video and description contain affiliate links, which means that if you click on one of the product links, we’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

About this Video:
In this video, Jeff Thelen, Co-Founder of TheFigCo, explains the basics of digital marketing and social media. It’s important as a small business owner to know where to focus your efforts online. Jeff goes through where to start and what areas to focus on depending on your business. The 6 areas he discusses are: 1) Buyer Personas 2) Having a great website 3) Google Analytics 4) Choose 1-2 social networks to focus on 5) How to be found online / SEO 6) Paid Ads including search, display advertising / remarketing, social media, review sites such as Yelp and YouTube video advertising 7) Landing pages, the importance of using landing pages for paid ads to increase conversions 8) Email marketing, reach people for free with drip campaigns and newsletter type emails.

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