Dave Striegel was speaking to the Business Expert Forum at Harvard again in 2017 about how local businesses can improve their website rankings in search by using Facebook links.
Here’s an excerpt from the speech:
So how do you cut that new trail that will get Google excited about visiting your website?
One way I’ve found lately is using high authority social media like Facebook
If you just got that glazed over look when I said Facebook, I know what you’re thinking, I did too
For a long time, I thought Facebook was useless for a local shop owner like me
for years they’ve been telling you to get on Facebook, right?
What could an ordinary shop owner like me possibly be posting that would be interesting enough to attract new customers?
Here was my social media plan, see if this sounds familiar
I was out to Ignore any new social media platform
And hope they fail before I have to do anything about it, right?
Well, that didn’t work so good
But then I started thinking about using social media like I use video
I’m not trying to get my video to go viral
My video or Facebook post doesn’t need to be seen by millions across the country
It wouldn’t do me any good, my customers only come from local search
I only need my Facebook posts to catch the attention of one – and that’s Google
Here’s the key: Your business Facebook posts need to be more than just social. I know that goes against what they’ve been telling us but it’s true
Likes are nice, shares are great But that’s only half of it
See google doesn’t care about likes and shares so much, unless…
That post takes them somewhere away from Facebook like to a website, now that gets Google excited
Your post needs to have a clear call to action
That means providing a link, or path directly to a page on your web site
Google will pick this up and follow that link and check out your stuff
If they like what they see there
your site will show up in future searches
It’s all about getting found on Google, THAT is what makes us money
Your website is the most important piece of real estate online
And it’s your job as the business owner to get as many links back to your website as possible
Using social media to get those links back to your site is really smart
It’s not that hard, just takes a little rethinking of this whole social media thing
Google and Facebook love small business like ours
And they give us all these free tools to use
It’s been working great for my shop
So, I know where your struggles are
Look, I’m just a mechanic from Pittsburgh guys
If I can do it, you can do it!