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How important is creating content to share with your existing and potential customers to your Small Business success? And what are some of the keys to being successful with a content marketing plan? Join us today for episode 193 of the Small Business Show to hear how your co-hosts Shannon Jean and Dave Hamilton have used relevant and timely content in their businesses to connect with followers, drive new business and keep in touch with their existing customers.

Small Business Content Creation and Marketing – Small Business Show Episode 193

We jump right into what we believe is one of the most important aspects of getting the biggest impact with content marketing: consistency. Creating a plan and sticking to a publishing schedule will make your content marketing exponentially more successful than just posting random content every now and again.

You’ll hear more tips and real-world examples about tapping into your employees expertise, why newsletters and mailing lists are so powerful and why being authentic and sharing your personal stories are ways to fast track your success. Listen in for these topics and much more, then come join us at the Small Business Support Group to share your tips and comments. Cheers!

Chapters:
00:00:00 Small Business Show #193 for Wednesday, October 17, 2018
00:01:13 Content requires a Commitment to Consistency
00:02:49 Every business in the Content Business
00:05:27 Use content to highlight – and share – your expertise
00:07:40 Tap your team’s expertise
00:09:57 Use the Newsletter
00:12:50 Later is now!
00:15:22 SPONSOR: Timing, for anyone billing their hours. Visit timingapp.com/smallbusiness
00:18:15 SPONSOR: Gusto is refreshingly easy payroll, benefits, and HR for the modern small business. Visit Gusto.com/SBS for a free, 3-month trial.
00:20:11 Be authentic!
00:21:21 Share your personal brand
00:23:55 Balance your requests for information with shared value
00:26:47 Be honest about the perceived value of your content
00:28:10 “We lied”
00:29:14 Workshop: Start an email list
00:34:39 Always be Creating!
00:35:20 SBS 193 Outtro

http://entrepreneurmarketing.co.uk

Dear Business Owner,

Are you tired of spending money on advertising that doesn’t work?

Traditional methods such as newspaper advertising and Yellow Pages have lost their edge – response rates are through the floor.

The reason is that most consumers turn to the Internet now when they are looking for businesses, so it is essential to have coherent Internet Marketing strategy for your business.

Imagine if you had another way of getting clients that is more cost effective, and attracts clients who need the exact service that you offer?

Here at Entrepreneur Marketing Consultants we specialise in helping you get more clients through marketing your business on line.
We have a team of experts in on line strategies including
website design,
search engine marketing,
on line advertising,
marketing strategy
Video Creation & Submission

You Tube is the No.1 video site:

More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth, and 50% more than last year
100 hours of video are uploaded to YouTube every minute
70% of YouTube traffic comes from outside the US
YouTube is localised in 56 countries and across 61 languages
According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year

http://www.entrepreneurmarketing.co.uk

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Introducing the top 10 small business marketing tips for entrepreneurs. Massive Mistakes small business owner makes – https://www.youtube.com/watch?v=WPRD7pvFANg&list=PL1O57nCUQ-e_FfwqrI1q9kSdCR7t4Fqi6&index=1

Marketing is an important term in any kind of small business. If you are finding small business marketing tips then, you are at right place. This video explain you top 10 marketing techniques or strategies that helps you to grow your small business. Below are the top 10 small business marketing tips for entrepreneurs or young entrepreneurs.

6 Steps to Start a Wedding Planning Business – https://www.youtube.com/watch?v=zaHB_B2abRE

3 Steps to be a Successful Business Owner – https://www.youtube.com/watch?v=gnQpysEx_k0

20 Quick Questions Before Starting a Small Business – https://www.youtube.com/watch?v=-ijOVqrZ2hc

11 Superior Steps to Write a Small Business Plan – https://www.youtube.com/watch?v=7h5r5UEGBTg

22 Massive Mistakes Small Business Owner Makes – https://www.youtube.com/watch?v=WPRD7pvFANg

Top 10 Small Business Tips for Entrepreneurs – https://www.youtube.com/watch?v=raKk3f_6t2g

7 Simplified Steps to Start a Small Business – https://www.youtube.com/watch?v=KX9AyW5X-ms

11 Biggest Challenges for Starting a Small Business – https://www.youtube.com/watch?v=Va9h0pEjSJQ

Top 10 Small Business Ideas without Investment – https://www.youtube.com/watch?v=-rdl9sWxOew

1. Create a Blog – Creating a blog is a good and smart way to market your product, content and service with free of cost. You just need to learn about search engine optimization, ON Page SEO and OFF Page SEO.

2. Don’t forget to uderstand the power of social media. Use social media as a professional marketing tool.

3. Facebook gives you one great opportunity to put advertisements with targeted customers. So, create facebook business page and use facebook advertising.

4. Are you using pinterest and instagram! If no, then, its time to start.

5. Email Marketing and Email Reminder is great small business marketing tip that helps you to grow and build trusted clients for your new business.

6. Use PPC, Pay per click advertising with Google Adwords.

7. Are you conducting webinars! If not then, conduct webinars and build your list and generate leads.

8. Press releases helps you to grow your brand name and many more things that helps you to improve your brand trust.

9. Joint promotions with other small business owners is great deal for marketing your small business with small amount of investment.

10. To attract customers, you need to offer a cheaper version and premium version.

So, these are the top 10 small business marketing tips that helps you to grow your small business. Also, if you’ve any questions about small business marketing then, feel free to share with us.

If you’re new to marketing automation, you might want to think about how you and your team will want to adopt those automated processes in the right way. Considering how the marketing automation industry is growing with increased adoption rates, it’s important to ensure automation is done efficiently. For starters, let’s consider a few statistics:

a. About 49% of businesses use some form of email automation. (Email monday, 2018)

b. In the next two years, an additional 21% of marketing leaders plan to use a marketing automation platform. (Salesforce, 2017)

c. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)

d. 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)

e. 80% of marketers using automation software generate more leads. (LinkedIn, 2016)

Source: HubSpot Marketing Statistics

Clearly, many industries are adopting marketing automation software and technology tools;these are few really important things that you need to keep in mind while making your choices:

1. Don’t automate bad processes and beware of outsourced lists

Map your marketing processes that drive traffic and leads thoroughly. Flow of leads through the funnel, including allocation and their sources are key. Hence, map those properties accurately. Make sure that the members of your team who run these processes are on-board with any changes that such automation will bring to their day-to-day work. Appointing a change manager (champion) who is a marketing process specialist will save you time and money. Identify and eliminate poor processes – fix the process before you can automate it.

2. Beware of outsourced lists and automate lead qualification to stay compliant

Avoid buying email lists and sending them automated email campaigns. These will fail and become costly to resolve. Especially now, with GDPR, this can get your business into a whole lot of trouble. Automation tools can be a life-saver with their inbuilt measures to ensure that some of your processes are compliant with the new laws. That said, the software is an only enabler and you must do the work to stay compliant. To further help the process, focus on creating exciting content that will motivate people to sign up for your content offerings (say, eBooks and animated GIFs) and build + grow your own opt-in database that can deliver better lead conversion.

Email databases will expire as the years roll by so it’s important to keep generating new leads at a higher rate than the expiry rate; which is about 25% per year. To generate new leads, you need to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your website for the search engines. Automation is great for nurturing leads, but you need to generate those leads first for the next step to happen.

3. Don’t let fancy features fool you

When deploying a marketing automation for your needs, don’t let fancy features fool you. Each software will have different learning curve, and maybe using a software with an easier UI might speed up processes. But, if it doesn’t solve your marketing process related (specific) problems, then it might not be the software for you.

Source: http://EzineArticles.com/10023233

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Did you know your customers spend more time online than they do at work each week? Are you targeting your customers and capturing their business?

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